Celebrity: Khloé Kardashian
Brand: Khloud
Deal Type: Brand Product Launch / Retail Expansion
Announced: April 2, 2026
Impact: Positions Khloud as a cross-category, functional snack player while deepening Kardashian’s footprint in health-conscious CPG and big-box retail
- Khloé Kardashian’s snack brand Khloud has launched Khloud Protein Chips, its first new product since the breakout debut of Khloud Protein Popcorn in April 2025.
- Each serving delivers 7g of protein and is made with non-GMO corn masa, avocado oil, and pea protein, with zero seed oils, in three flavors: Sweet Heat, Nacho, and Buffalo.
- The chips launch exclusively at Target and Target.com on April 8, 2026, with KhloudFoods.com going live April 21.
- Khloud is now available in over 29,000 retail doors nationwide, and protein-forward snacks are growing three times faster than the broader snacking category.
Khloé Kardashian is doubling down on her snack empire. Her brand Khloud, which took off with its Protein Popcorn launch last year, just announced Khloud Protein Chips, heading exclusively to Target shelves on April 8, 2026.
The chips pack 7g of protein per serving, using clean ingredients like non-GMO corn masa, avocado oil, and pea protein, no seed oils in sight. They come in three flavors built for real snack cravings: Sweet Heat, Nacho, and Buffalo.
“Chips are one of those snacks everyone reaches for, so it felt like the perfect next step for Khloud,” said Kardashian, who has been open about her commitment to building a clean, functional food brand.
The timing is smart: protein-forward snacks are growing three times faster than the rest of the snacking category, and Khloud is already in 29,000+ doors, stocked everywhere from Walmart and Kroger to Starbucks and Amazon.
CEO and co-founder Jeff Rubenstein called the chip launch a clear signal that Khloud is building “a modern, cross-category snack brand for the next generation.”
The launch caps a busy stretch for Kardashian, who recently teamed with Fabletics on the PureLuxe Push-Up Bra line.
With the Kardashian family continuing to build brand portfolios across wellness and lifestyle, as seen when Kourtney Kardashian partnered with Paige DeSorbo on a major bed brand campaign, Khloé’s move into chips shows the family’s entrepreneurial instincts are sharper than ever. KhloudFoods.com goes live April 21.
Takeaways
This launch is more than a new flavor on a shelf. Khloé Kardashian is quietly but methodically turning Khloud into a serious contender in the functional snack space, one that could easily rival legacy chip brands over the next few years.
The exclusive Target launch is a calculated retail play: it creates scarcity and buzz, drives foot traffic to one of the most heavily trafficked mass retailers in the U.S., and mirrors strategies used by other celebrity-backed brands that have used exclusivity to generate sellout moments.
The fact that Khloud landed 29,000+ doors in under a year signals serious retail confidence in the brand. And targeting tortilla chips, the second-largest salty snack segment, is not an accident. Khloé isn’t playing in a niche; she’s going after the mainstream.
Can Khloud sustain its rapid retail expansion, or will it face the distribution headwinds that have tripped up other celebrity snack brands? What’s next for Khloud: protein bars, beverages, or something else entirely?
