Celebrity Names: Kourtney Kardashian & Paige DeSorbo
Deal Type: Brand x Brand Collaboration / Co-Campaign
Announced: March 2026
Impact: Cross-promotional “Bedtime Dream Team” campaign timed to National Sleep Awareness Month, combining Lemme’s $30–50M wellness portfolio with Daphne’s growing sleepwear fanbase
- Kourtney Kardashian and Paige DeSorbo joined forces to promote sleep health during National Sleep Awareness Month in March, bringing together Kourtney’s wellness brand Lemme and Paige’s sleepwear brand Daphne in a co-branded “Bedtime Dream Team” campaign.
- The pair shot a playful ASMR-style campaign video together, lounging in bed in glamorous lingerie while delivering sleep health tips, including the fun stat that people who live to 80 will spend roughly 26 years asleep.
- The collaboration drew enthusiastic reactions from Khloé Kardashian, Summer House alum Hannah Berner, and Vanderpump Rules‘ Stassi Schroeder, with fans declaring it “the collab we NEEDED.”
- Lemme was named WWD Beauty Inc’s 2025 Brand of the Year and entered 2,000+ Walmart stores in January 2026, cementing its status as a mass-market wellness powerhouse heading into this partnership.
Kourtney Kardashian and Paige DeSorbo have teamed up for a playful co-branded campaign uniting Kourtney’s wellness brand Lemme with Paige’s sleepwear line Daphne, timed to National Sleep Awareness Month this March.
The two stars filmed a charming ASMR-style video together, lounging in glamorous lingerie in bed, delivering tips on getting a better night’s rest. “I’m only bringing back ASMR for National Sleep Month because some of you are taking your sleep seriously,” Kourtney whispered, before dropping a striking sleep stat, that if you live to 80, you’ll spend roughly 26 years asleep.
The campaign, dubbed the “Bedtime Dream Team,” is a natural fit for both brands. DeSorbo, who has the affectionate nickname “bed bug” for her love of lounging, has big 2026 plans for Daphne, including expanding the brand beyond sleepwear into wearable daytime styles.
Meanwhile, Lemme was named WWD Beauty Inc’s 2025 Wellness Brand of the Year and entered over 2,000 Walmart stores at the start of 2026, signaling serious mainstream momentum.
Since its launch, Lemme has consistently pushed into new territory, adding sexual wellness, metabolic health, and immunity products, with its co-founder Simon Huck confirming the brand has new collaborations and a packed product pipeline ahead.
The collab isn’t the only big brand move from the Kardashian family recently. Just this month, sister Kim Kardashian fronted NikeSKIMS’ Spring 2026 campaign. Lindsay Lohan also partnered with Health-Ade for a playful gut-health campaign, another example of a celebrity founder channeling personal identity into brand equity.
Takeaways
This collab is a masterclass in brand synergy. Lemme owns the supplement side of the bedtime routine; Daphne owns the wardrobe. Together they complete the ritual, and that’s exactly the kind of “lifestyle stack” marketing that resonates deeply with modern wellness consumers who see sleep as a non-negotiable self-care practice, not just rest.
What makes this particularly smart is the casting of Paige DeSorbo. She’s not just a recognisable face, her whole identity is built around being unapologetically obsessed with being in bed. When Paige sells sleepwear, it’s not aspirational, it’s authentic.
Kourtney’s presence adds the wellness credibility and the star power. The combo is hard to manufacture and even harder to fake.
The ASMR format is a deliberate move, too. In a world of loud, high-energy brand content, whispering about sleep in silk in a bed quietly cuts through the noise.
Could the “Bedtime Dream Team” evolve into a permanent product collaboration, think Lemme x Daphne sleep kits, or is this a one-time campaign play? As celebrity-founded wellness and lifestyle brands multiply, what separates ones like Lemme and Daphne (which feel identity-led) from celebrity brands that feel purely transactional?
