- Bethenny Frankel is opening Supermodel Cafe, a three-week pop-up in East Quogue, New York, launching August 13, 2026.
- The menu turns her viral "supermodel snacks" into high-protein bagels, spreads, a lighter cheesecake, lattes, caviar, and gold-flake add-ons.
- The concept came together in a matter of weeks, following her 2026 Sports Illustrated Swimsuit rookie debut.
- This is Frankel's first brick-and-mortar food venture since founding Skinnygirl in 2009, the lifestyle brand that crossed $1 billion in retail sales in 2025.
Bethenny Frankel is turning her TikTok feed into a walk-up window. The former Real Housewives of New York City star is opening Supermodel Cafe, a pink-wrapped pop-up launching a three-week run on August 13 in East Quogue, New York, landing her in one of the Hamptons’ most competitive food scenes.
The menu leans straight into fan requests: lattes, lighter bagels, protein-packed spreads and dips, caviar, low-calorie cheesecake, plus merch and gifted products from brands she loves, with an over-the-top gold-flake upgrade for good measure.
The “supermodel snacks” tag started as a joke during a beauty campaign before growing into a full recipe series across her social channels. Frankel, 55, was named a rookie in the 2026 Sports Illustrated Swimsuit issue, shot in Loreto, Baja California Sur, Mexico, and also walked the brand’s Miami Swim Week runway.
She’s said the cafe moved from idea to reality in just a few weeks, driven by fan demand rather than a long buildout.
Supermodel Cafe is Frankel’s first physical food venture since she founded Skinnygirl in 2009; the lifestyle brand crossed $1 billion in retail sales in 2025. It also lands about two months after she partnered with Mush on a Target-exclusive Mocha Latte Protein Overnight Oats flavor she helped develop herself.
The pop-up fits a broader pattern of personality-led food activations in 2026, from Miguel Harichi’s Greek yogurt campaign with Tru Fru to Olivia Miles and Napheesa Collier’s new push with Uber Eats and Buffalo Wild Wings, a sign that brands and personalities are betting food-first content can translate into real sales.
For Frankel, “supermodel” has never been about body type but about confidence, and Supermodel Cafe is the latest chapter in her long habit of turning personal branding into a business.
Takeaways
This isn’t a licensing check-in; it’s Frankel building and owning the whole thing herself, which is a different bet than her recent product tie-ins.
A pop-up means real overhead (rent, staffing, perishables) with just three weeks to prove the concept before anyone talks expansion. It’s also a case study in speed: rather than spend months on a rollout plan, Frankel launched while the “supermodel” moment was still hot off her SI Swimsuit run.
Does Supermodel Cafe stay a one-off pop-up, or does a strong August turn it into a permanent spot or a multi-location concept? Could this nudge other reality-TV entrepreneurs toward opening physical spaces instead of just signing endorsement deals?
