- Olivia Miles and Napheesa Collier star together in a new Uber Eats x Buffalo Wild Wings commercial built around BWW's new Poppin' Ranch.
- Both Minnesota Lynx stars are official Uber Eats brand partners, so the spot deepens an existing relationship rather than starting a new one.
- The ad drops during a historic 2026 season for the Lynx duo: Miles is the WNBA's lone rookie All-Star starter and Collier is back anchoring the league's best team.
- The campaign adds to already-stacked 2026 endorsement runs for both players, following recent deals with GlassesUSA.com, Tampax, GEICO and Thorne.
Minnesota Lynx teammates Olivia Miles and Napheesa Collier are the new faces of a joint Uber Eats and Buffalo Wild Wings commercial, leaning on their real on-court chemistry for a comedic off-court bit.
In the spot, Miles interrupts a press conference to grab her Uber Eats delivery: Buffalo Wild Wings’ new Poppin’ Ranch. As Collier tries to field questions from reporters, she keeps getting thrown off by the loud popping sounds coming from Miles’ meal, before finally giving in and trying it herself.
The gag is built around a real product: Buffalo Wild Wings launched Poppin’ Ranch this month, timed to National Chicken Wing Day on July 29.
The campaign builds on ties both players already have with Uber Eats, where Miles and Collier serve as official brand partners, joining a roster of Uber Eats faces that has recently included Gordon Ramsay fronting the 2026 FIFA World Cup-tied “Who Could Cook at a Time Like This?” campaign.
Buffalo Wild Wings has its own recent history of stunt-casting celebrities around menu drops, most notably tapping DJ Khaled this spring to relaunch its viral Bottomless Apps promotion.
The timing lines up with a big year for both athletes. Miles, the No. 2 pick in the 2026 WNBA Draft, was named the league’s only rookie All-Star starter and delivered an 11-point, 12-rebound, 8-assist near triple-double at the All-Star Game.
She’s also fresh off launching her own eyewear line with GlassesUSA.com under the “Trust Your Vision” campaign, and fronted Tampax’s “Queen’s Court” activation at the WNBA Draft.
Collier, back from offseason ankle surgery, has slotted right back in as Minnesota’s frontcourt anchor, helping keep the Lynx atop the WNBA standings. Off the court, she starred in GEICO’s “Miles That Matter” docuseries and signed on as Thorne’s newest athlete ambassador.
Together, Miles and Collier give Uber Eats and Buffalo Wild Wings a duo with a genuine on-court connection and a built-in audience following one of the WNBA’s best storylines this summer.
Takeaways
This spot isn’t a one-off shoot; it’s built on Miles’ and Collier’s standing Uber Eats brand-partner status, which means more content between the two could realistically show up throughout the WNBA stretch run.
It’s also another example of Buffalo Wild Wings leaning on culture-driving personalities (DJ Khaled, now Miles and Collier) to turn a limited-time menu item into a moment.
And the ad’s premise (wings derailing a press conference) isn’t far off from real life, given how much attention the record-setting Lynx duo has pulled this season.
Could this humor-forward approach become a template for how brands court the WNBA’s younger, meme-fluent fanbase? Does this hint at a bigger multi-platform push from Uber Eats around the 2026 WNBA playoffs?
