- Olivia Miles, selected No. 2 overall by the Minnesota Lynx in the 2026 WNBA Draft, is the lead face of Tampax's new "Queen's Court" fan experience campaign tied to the WNBA Draft.
- The campaign also features Olympic medalist Maia Shibutani, bridging winter and summer sports in a shared push for period care normalization in athletics.
- Tampax is the Official Period Protection Partner of the WNBA and the Toronto Tempo, using the "Queen's Court" interactive space at the draft to connect fans with athletes and promote reliable period protection.
- This is Miles' first publicly confirmed partnership with Tampax; the brand has a broader history of athlete-driven campaigns, previously working with Serena Williams (2009) and deploying ambassador rosters through esports and women's sports activations.
Olivia Miles is already making moves off the court, just days after being selected No. 2 overall by the Minnesota Lynx in the 2026 WNBA Draft.
In her senior season at TCU, she averaged 19.6 points, 7.2 rebounds, and 6.6 assists per game while leading the Horned Frogs to a Big 12 title and a Final Four run. Now, Miles has been unveiled as the lead athlete in Tampax’s “Queen’s Court” fan experience campaign.
As part of its associate partnership with the 2026 WNBA Draft presented by State Street Investment Management SPY, Tampax introduced “Queen’s Court,” an interactive, fan-facing experience designed to connect fans to the energy and culture of the game.
The campaign also features Olympic medalist Maia Shibutani, with Tampax bridging winter and summer athletes through a shared focus on performance and preparation.
This marks Miles’ first confirmed brand partnership with Tampax, a brand with a long-running history in women’s sports activations. Serena Williams partnered with Tampax as far back as 2009, and the Procter & Gamble-owned brand has since expanded its athlete rosters across multiple sports verticals.
Tampax previously deployed ambassador lineups in esports through its Astral Clash series, and now pivots squarely into the WNBA spotlight.
Just as Lauren Betts secured a landmark shoe deal with Reebok following the 2026 WNBA Draft, Miles is building out her brand portfolio right at the start of her professional career, establishing herself as a marketing force alongside her on-court profile.
Miles’ previous NIL deals included partnerships with Playa Society, Hello Gorgeous, and Stackwell Capital, securing a strong commercial traction before going pro.
Tampax is also the Official Period Protection Partner of both the WNBA and the Toronto Tempo. This deal reflects a broader industry shift where, much like Isabelle Harrison’s recent partnership with One Size for a new beauty campaign, female athletes are landing brand deals that go beyond athletic gear into lifestyle and wellness.
Takeaways
This deal is a sign of the times in women’s sports marketing. Tampax isn’t just slapping a logo on an athlete, they’re building a full fan experience around Miles at one of women’s basketball’s most-watched moments, the WNBA Draft. That’s a brand putting real investment behind a real cultural movement.
And choosing Miles, a No. 2 draft pick who deliberately delayed entering the league to maximize her NIL value and draft positioning, signals Tampax knows exactly who captures the attention of young, engaged women’s sports fans right now.
With Miles already landing a high-profile brand deal before playing a single WNBA game, how do you see her off-court brand evolving over her rookie season? Is the WNBA becoming the most powerful platform for brands looking to authentically connect with young women consumers?
