- Qunol, an Opella brand, launched its "Move Like a Champion" contest on July 15, 2026, fronted by longtime spokesperson Tony Hawk.
- Everyday people can post a video of how they stay active and tag @Qunol for a chance at a grand prize pack, including a Hawk-signed skateboard, Birdhouse apparel, and a YEPA helmet.
- The campaign leans on "everyday movement" (walking, gardening, dancing, hiking) rather than extreme sports, tying into Qunol's Turmeric and Magnesium supplements for joint, muscle, and bone support.
- Hawk is joined by creators Ethan Zohn, Alex Wong, and Veronica Webb to spread the campaign's message.
Tony Hawk is teaming with Qunol again, this time fronting a national contest called “Move Like a Champion,” launched July 15, 2026.
The campaign celebrates everyday movement rather than extreme sports alone, tying into Qunol’s Turmeric and Magnesium supplements, built to support joints, muscles, and bones as people age.
Participants post a video on Instagram, Facebook, or TikTok showing their favorite way to move, tag @Qunol, and use #MoveLikeAChampion for a chance to win prizes, including a grand-prize pack with a Hawk-signed skateboard, Birdhouse apparel, and a YEPA helmet. Creators Ethan Zohn, Alex Wong, and Veronica Webb round out the campaign.
Hawk, 58, has become an unlikely face of aging well. He’s said he now takes roughly eight supplements each morning, four of them Qunol products, and has added naps, stretching, and strength training after decades of hard landings.
Tony Hawk has been a paid Qunol spokesperson since January 2023, when he signed on after his doctor recommended CoQ10 alongside his statin medication. Outside of Qunol, Hawk has recently partnered with Skullcandy as a brand ambassador and fronted a promotional push with Pilgrim’s Chicken Nuggets.
Qunol isn’t alone in leaning on relatable storytelling this year. Unisom recently tapped comedian Heather McMahan to front its new drug-free Sleep Support Gummies, betting on humor over clinical messaging, while Thorne turned to Misty Copeland and Lana Condor for a campaign tackling perimenopause and libido. Qunol’s approach is similar: authenticity over extreme achievement.
Official contest rules are posted at Qunol.com.
Takeaways
This is less a new deal than a deepening of an already strong bond; Hawk has fronted Qunol since January 2023, and the brand is betting that his candor about getting older resonates more than his skating résumé ever could.
This is also part of a bigger pattern: wellness brands are increasingly casting relatable “regular person” energy over polished perfection, whether that’s a 58-year-old skate legend admitting he naps now, or a comedian joking about doomscrolling.
Does hearing a legend like Hawk talk about naps and slowing down make aging feel less intimidating, or does it undercut his “extreme” image? Could this UGC-style contest format become the new standard for how legacy athletes market health brands?
