- Samsung named Jacob Batalon its newest Team Galaxy ambassador, unveiling a cinematic spot tied to Sony Pictures' "Spider-Man: Brand New Day."
- The teaser, directed by Kasra Farahani, is set in Peter Parker's apartment and shows Galaxy Z Fold7 and Galaxy Watch devices built for superhero-level wear and tear.
- It follows Batalon's June appearance unveiling Samsung's "Spidey Tracker" fan platform, and previews Samsung's Galaxy Unpacked event on July 22.
- The deal lands two days after Batalon signed a separate campaign with Liquid I.V. for the same film, making this his second Spider-Man-tied brand tie-in this month.
Samsung has officially added Jacob Batalon to Team Galaxy, unveiling a new cinematic spot on July 15, 2026, tied to Sony Pictures’ “Spider-Man: Brand New Day.” Batalon reprises his role as Ned Leeds in the ad, which is set inside Peter Parker’s apartment and blends original footage with clips from the film.
Directed by Emmy-nominated filmmaker Kasra Farahani, the spot shows Spider-Man’s gear taking a beating from superhero life, while devices like the Galaxy Z Fold7 and Galaxy Watch hold up to the pace.
Ned uses the Spidey Tracker fan platform, which Batalon helped unveil for Samsung back in June, to stay on Spider-Man’s trail. The rollout teases more to come at Samsung’s Galaxy Unpacked event on July 22 in London, ahead of the film’s July 31 theatrical release.
This marks Batalon’s second Spider-Man-linked brand deal this month. Earlier, he teamed up with Liquid I.V. for a commercial built around Ned’s unresolved “No Way Home” memory-wipe storyline. His recent film and TV work includes “The Wrecking Crew,” “Novocaine,” “Tarot,” and Syfy’s “Reginald the Vampire.”
For Samsung Galaxy, Batalon joins an ambassador roster that includes singers Bernadya and Zack Tabudlo, model Mia Regan, and stars like Nasty C and Jaden Smith.
The Spider-Man tie-in fits a broader summer pattern of brands courting superhero fandoms: Ulta Beauty similarly tapped Milly Alcock for a Supergirl-inspired DC Studios campaign, while hydration brands have leaned in too, as seen in FLO’s nostalgia-driven Liquid I.V. campaign.
Takeaways
Samsung isn’t just running an ad; it’s building a mini-universe around Ned Leeds, turning a supporting character into a recurring brand face across two campaigns (Spidey Tracker in June, this spot in July).
That’s a longer runway than most movie tie-ins get, and it signals real confidence in Batalon’s fan pull heading into “Brand New Day.”
It also puts Batalon in a rare spot: fronting two competing consumer categories (tech and hydration) for the same movie in the same month. That’s an unusually busy stretch for an actor best known as the sidekick, not the headliner.
Will Samsung’s Ned Leeds-centered storytelling outperform a straightforward Spider-Man-fronted ad? Could Galaxy Unpacked on July 22 reveal even more from this campaign before the film’s July 31 release? Is casting supporting cast members instead of leads becoming the new playbook for franchise marketing?
