- Smoothie King and Lindsay Hubbard launched "Lindsay's Summer Duo" on July 14, 2026, pairing the brand's new Chicken Flatbread with The Activator Recovery Watermelon Smoothie.
- The campaign riffs on Hubbard's viral Summer House "How many sandwiches have you made for me?" moment via a new 30-second hero spot.
- The three new Chicken Flatbreads (Chipotle, Ranch, Pesto) pack 15g of protein for 270 calories or less and are available now nationwide.
- This is Hubbard's first-ever partnership with Smoothie King, landing amid a big year for her that includes Summer House's first-ever Emmy nomination.
Smoothie King is giving its newest menu item a reality TV boost. On July 14, 2026, the Dallas-based chain unveiled its Chicken Flatbreads alongside a summer campaign fronted by Bravo’s Lindsay Hubbard, a decade-long Summer House fixture now also starring in the spinoff In The City.
The partnership leans on Hubbard’s most-quoted TV moment: her exasperated “How many sandwiches have you made for me?” line to ex-fiancé Carl Radke, which became a reality TV meme staple.
Hubbard revisits the bit in a new 30-second spot introducing Smoothie King’s handheld menu, running across CTV, digital, and social all summer.
The centerpiece is “Lindsay’s Summer Duo”: any new Chicken Flatbread paired with The Activator Recovery Watermelon Smoothie, delivering 15 grams of protein for 270 calories or less. It’s available now at locations nationwide.
“Lindsay Hubbard’s iconic sandwich moment and energetic personality make her the perfect partner,” said Smoothie King CMO Claudia Schaefer.
This is Hubbard’s first deal with Smoothie King, adding to a portfolio that includes Air Wick, Cheez-It, and CookUnity, plus a recent Uber Eats spot alongside Radke.
For Smoothie King, whose ambassador roster has historically leaned on athletes like former NFL quarterback Drew Brees, the deal marks a further step into pop-culture territory, a lane also being worked this year by KATSEYE’s new smoothie collaboration with Erewhon and Kylie Jenner’s new Dunkin’ collection.
The timing is notable: the campaign drops the same month Summer House landed its first-ever Emmy nomination, with Hubbard set to return for Season 11.
Takeaways
This deal is a smart bit of casting: Smoothie King didn’t just hire a TV personality; it hired a meme. Reusing Hubbard’s most iconic soundbite means the brand gets built-in recognition without having to manufacture a new hook, and it signals Smoothie King is chasing cultural relevance beyond its usual sports-nutrition lane.
For Hubbard, it’s another data point in a stacked year: a new spinoff, first Emmy nod for her flagship show, and now a food-menu campaign timed right as she’s publicly hinting at a “transitional” chapter on Summer House.
Reality stars increasingly double as walking ad campaigns, and Hubbard’s specific brand of relatable chaos is clearly translating into deals.
Does leaning on a years-old meme risk feeling dated, or is nostalgia exactly what makes this work? Is Smoothie King shifting its whole marketing identity from “athlete fuel” to “pop culture snack”?
