- Depop has launched a global campaign starring Grammy-nominated pop star Zara Larsson, shot in Sweden and directed by filmmaker Dave Meyers.
- A companion shop, "The Zara Larsson Edit," goes live July 21 at 3 p.m. ET with 20–30 pieces from Larsson's personal wardrobe plus upcycled merch, with proceeds donated to charity.
- The four-part content series pairs Larsson's personal style with Depop's circular fashion mission.
Zara Larsson is the new face of Depop, fronting a global campaign for the resale marketplace that celebrates secondhand fashion and personal style.
Shot in Sweden and directed by filmmaker Dave Meyers, the four-part series leans into Larsson’s own approach to getting dressed: “expressive, instinctive and always uniquely personal,” as Depop describes it.
Alongside the campaign, Depop is launching The Zara Larsson Edit, an exclusive shop featuring 20 to 30 pieces pulled from her personal closet, plus upcycled album merch and designer finds. The shop opens July 21 at 3 p.m. ET, with all proceeds going to charity.
“Fashion has always been one of the ways I express myself,” Larsson said. “I love mixing vintage with newer pieces and finding things that feel unexpected.”
The partnership comes on the heels of a huge year for Larsson. She recently signed with RCA Records after more than a decade at Epic, riding the success of her album Midnight Sun. She’s also been a fashion fixture lately, starring in True Religion’s “True Summer” campaign shot during a New York tour stop.
For Depop, this is the latest in a run of celebrity-driven shop drops. The brand previously worked with Sha’Carri Richardson and paired with M·A·C Cosmetics on campaigns featuring Jordyn Woods and Leah Kateb.
Most recently, Depop tapped Kacey Musgraves for a similar wardrobe-driven shop drop tied to her May album rollout.
Takeaways
Depop keeps reaching for artists whose personal style feels bigger than any one trend, and Larsson fits that mold perfectly. Turning her actual closet into a shoppable, charity-driven drop is smart: it’s not an ad, it’s a fan experience.
Could this shop drop model become the new standard for how artists monetize their personal style? Does routing proceeds to charity change how fans perceive the campaign? Will Larsson’s Depop deal turn into a recurring partnership, similar to what Musgraves has built with Reformation?
