- Crocs has named Manchester rapper Nemzzz as the face of its new "Let Them Talk" campaign, introducing the brand's new Echo II silhouette.
- The campaign was shot in London by photographer Grace Pickering and styled by Alizé Demange, following Nemzzz through padel and dinner scenes.
- The deal lands right after Nemzzz's turn in JD Sports' "Forever Forward" holiday campaign in December 2025.
- Nemzzz joins a packed 2026 Crocs ambassador roster that already includes Mabel, The Kid LAROI, and Odessa A'zion.
Crocs has tapped Manchester rapper Nemzzz as its newest campaign ambassador, fronting the brand’s new “Let Them Talk” campaign.
Shot in London by photographer Grace Pickering and styled by Alizé Demange, the campaign follows Nemzzz through two of his off-stage pastimes, playing padel and heading out for dinner, while introducing Crocs’ new Echo II silhouette.
For Nemzzz, born Nemiah Emmanuel Simms, the deal lands mid-hot streak. He closed out 2025 as one of the stars of JD Sports’ “Forever Forward” holiday campaign, following a year that saw him self-release his mixtape “Rent’s Due” and collaborate with Latto, Central Cee, and D-Block Europe.
He first broke through in 2021 with “Elevate” and “2MS” before his debut mixtape, Do Not Disturb, cracked the UK Albums Chart top 20 in 2024.
The signing extends Crocs’ pattern of building its campaigns around musicians. British singer Mabel recently fronted the brand’s “Do Your Thing” campaign, while Australian rapper The Kid LAROI partnered with Crocs on a spot built around the Echo R.O. Clog in February.
Actress Odessa A’zion also stepped in to front “Wonderfully Unordinary,” joining a roster that already includes Post Malone, Justin Bieber, Bad Bunny, and Rashmika Mandanna.
With Nemzzz’s rising streaming numbers and growing footprint in UK fashion, “Let Them Talk” reads as another calculated step in Crocs’ push deeper into youth and music culture on both sides of the Atlantic.
Takeaways
Crocs isn’t just collecting famous faces, it’s building a very specific playbook: sign artists mid-ascent, let them shape the creative, and lean into “anti-ordinary” personal style over polished celebrity glam.
Nemzzz fits that mold almost too neatly, arriving fresh off a JD Sports campaign and a breakout mixtape run.
Does landing back-to-back UK fashion campaigns (JD Sports, now Crocs) suggest Nemzzz is being positioned as a genuine style figure, not just a rising rapper? Could “Let Them Talk” signal Crocs leaning harder into UK rap culture the way it’s leaned into US hip-hop with Post Malone and Bad Bunny?
