Celebrity Name: Khloé Kardashian
Brand Name: Fabletics
Deal Type: Ongoing Brand Partnership / Collection Collaboration
Announced: March 25, 2026
Impact: Reinforces Fabletics’ positioning in premium-feel, inclusive activewear while keeping Khloé front‑and‑center in the booming athleisure and intimates category
- Khloé Kardashian and Fabletics have reunited for a new campaign spotlighting the brand’s first-ever push-up bra, the PureLuxe Push-Up Bra, marking a notable product milestone for the activewear brand.
- The accompanying spring collection spans 21 pieces: including leggings, tanks, a jacket, sweatpants, track pants, a cropped baby T-shirt, a cropped pullover, and a bralette, in neutral tones and pops of color, available online and in stores.
- This is the latest chapter in a partnership that started in September 2023, with Kardashian’s most recent prior drop being a travel-inspired capsule collection in September 2025.
Khloé Kardashian and Fabletics are back at it. The pair officially reunited in March 2026 for a new campaign spotlighting Fabletics’ first-ever push-up bra, the PureLuxe Push-Up Bra, alongside a full 21-piece spring collection.
The curation of activewear includes tanks, pullovers, sweatpants, and more, available on Fabletics’ official website and in stores.
Just as Kourtney Kardashian recently fronted a bed brand campaign with Paige DeSorbo, Khloé continues to carve out her own lane in the fashion and activewear space.
Managed by Kris Jenner, Khloé is no stranger to high-impact brand partnerships. Her Fabletics journey kicked off in September 2023 and has been growing ever since. This drop also marks a product first: it’s Fabletics’ first push-up bra offering, a notable milestone for the activewear brand.
In the same way Kim Kardashian helped push a major brand message in her NikeSkims campaign, Khloé is helping Fabletics enter new product territory with serious star power behind it.
Beyond Fabletics, Khloé has been expanding her personal brand with her podcast Khloe in Wonderland, which launched in 2025, and her protein popcorn brand, Khloud.
Takeaways
This collaboration is more than a campaign, it’s a signal. Khloé Kardashian has spent years building credibility in the wellness and fitness space, and partnering with Fabletics on a push-up bra, the brand’s first, shows just how much trust both sides have built in each other.
It’s not just about clothes; it’s about body confidence, inclusive sizing, and a celebrity who genuinely lives the brand. The XXS–4X size range screams “we’re serious about everyone,” and at a price point that won’t alienate real shoppers ($54.95 to $129.95), this could be a genuine commercial winner.
For Fabletics, tying a landmark product launch to its most recognizable face is a smart bet. For Khloé, it keeps her fitness-forward brand identity front and center heading into spring.
Will the PureLuxe Push-Up Bra challenge the dominance of traditional lingerie brands in the activewear-meets-intimates category? With Khloé’s ongoing expansion into podcasting, food, and fashion, is she building toward a full lifestyle empire to rival her sisters?
