- Adidas Originals teased "adidas Originals by JENNIE" on August 17, 2026, her first fully design-led collection with the brand, arriving September 1, 2026.
- The project shifts Jennie from campaign ambassador to co-creator, a new tier in an Adidas partnership that dates back to 2018, expanding on her recent solo work like June 2024's CLOT Gazelle campaign.
- The teaser features a monochrome track jacket, fitted shorts, and dance socks, hinting at a movement-inspired aesthetic.
- It follows her appearance in adidas Originals' Spring 2026 Superstar campaign alongside Kendall Jenner.
Jennie is taking on a new title in her relationship with Adidas Originals: co-creator, not just campaign face. On August 17, adidas teased “Adidas Originals by JENNIE” on its official Instagram, marking the BLACKPINK member’s first fully design-led collection with the brand. The complete lineup drops September 1, 2026.
The teaser clip shows Jennie dancing in an all-black look: a track jacket, high-waisted fitted shorts, and heel- and toe-less dance socks, hinting at a collection built around movement as much as style.
It’s the next chapter in a brand relationship dating back to 2018, having expanded into solo activations like the June 2024 CLOT Gazelle campaign.
She’s been a regular presence, most recently joining Kendall Jenner, an adidas Originals ambassador since May 2017, in the brand’s Spring 2026 Superstar campaign.
Handing Jennie creative control puts her among a small group of adidas Originals collaborators who’ve moved past pure endorsement.
Molly-Mae Hague took a similar step earlier this year, designing a matcha-green Samba and “iced latte” Superstar II. And Pharrell Williams, who’s designed for the brand since 2014, just unveiled a Triple White VIRGINIA Adistar Jellyfish, the sneaker’s sixth colorway in under a year.
Jennie’s endorsement calendar outside adidas Originals has stayed just as busy. In July, she fronted Ray-Ban’s “Back to School” campaign, extending her role as Ray-Ban’s global ambassador, a partnership made official in April 2026. She’s also continued with Beats by Dre.
For adidas Originals, the JENNIE collection joins a celebrity roster spanning music and sport, from GloRilla and Missy Elliott to Anthony Edwards.
Takeaways
This is a title upgrade dressed up as a teaser drop. adidas doesn’t hand “co-creator” credit lightly, and pairing it with Jennie’s name suggests the brand is betting her personal aesthetic can carry a full collection, not just a campaign.
It also puts her in the same lane as Pharrell and Molly-Mae, celebrities Adidas Originals trusts with actual design input rather than just a face and a caption. Two years after her first Gazelle campaign, Jennie’s now graduated from ambassador to architect.
Does a “co-creator” credit actually change how a collection sells versus a standard ambassador drop? Will the September 1 reveal include footwear, apparel, or a full lifestyle line? Is adidas Originals building a playbook of turning long-term ambassadors into designers?
