- Little Caesars enters its fifth year as the NFL's Official Pizza Sponsor, with Justin Jefferson, Jared Goff, and George Kittle fronting the 2026 national campaign.
- The Pizza!Pizza! offer returns August 17–September 13: two large 1-topping pizzas for $4.99 each when purchased together online with code PIZZAPIZZA.
- Little Caesars is expanding local NFL team partnerships to 21 markets, adding 10 new teams, including Jefferson's Minnesota Vikings.
- Kittle is now a four-year mainstay of the campaign; Goff is new to it, stepping in for Lions teammate Amon-Ra St. Brown.
Little Caesars is running it back for a fifth straight NFL season, fielding a new trio of faces. Justin Jefferson, Jared Goff, and George Kittle are headlining Little Caesars’ 2026 campaign as the NFL’s Official Pizza Sponsor.
Jefferson, the Vikings’ star receiver, stars in the campaign’s first national commercial, reviving the brand’s Pizza!Pizza! offer. Goff, the Lions’ quarterback, and Kittle, the 49ers’ tight end, round out the roster in additional national spots throughout the season.
Little Caesars CMO Greg Hamilton said the lineup pairs “the iconic Pizza!Pizza! value fans know” with the brand’s largest local footprint yet.
Kittle is the campaign’s most consistent face, having fronted Little Caesars’ NFL push every year since 2023, declaring the brand “the Real Deal” alongside St. Brown in 2025.
Off the field, he holds deals with Nike, Bud Light, Gatorade, and Xbox, and just this April became the face of MUG Root Beer’s “Brotein” campaign, joining a wave of NFL stars turning up in beverage-brand marketing.
Goff is new to this national work, taking over from teammate St. Brown as the Lions’ representative; he’s carried a Nike deal since entering the league in 2016.
Jefferson, meanwhile, returns after sitting out 2025. His recent off-field slate includes Beats by Dre (joined August 2025) and Bath & Body Works (November 2023). Little Caesars has separately worked with other NFL names, including Saints defender Cameron Jordan.
The push lands amid a busy August for NFL sponsorships: New Era just unveiled its 2026 NFL Sidelines Collection fronted by Josh Allen, Matthew Stafford, and Micah Parsons, while rookie QB Ty Simpson debuted a campaign with Alo days before his own preseason snaps.
Takeaways
Little Caesars is clearly leaning into continuity: Kittle’s fourth straight year in the campaign suggests brands increasingly value a face fans already recognize over chasing something new. But swapping St. Brown for his own Lions teammate shows the brand isn’t married to one player per market, either.
Jefferson’s return after a year off is maybe the most interesting wrinkle: it hints that these deals get renegotiated season to season rather than auto-renewed, and that even a Pro Bowl-caliber star’s spot isn’t guaranteed year over year.
Does Kittle’s four-year run make him the closest thing to a permanent “pizza mascot” for an NFL brand? Is Jefferson’s comeback a sign of a longer-term deal, or a one-season return? With 21 local team deals now, how much bigger can Little Caesars’ NFL footprint realistically grow?
