- Alo released new campaign imagery and an interview with Ty Simpson on August 13, 2026, two days ahead of his NFL preseason debut.
- The shoot follows Simpson around Los Angeles landmarks: Beverly Hills, Mulholland Drive, and the Pacific Coast Highway, as he settles into his new home market.
- Simpson makes his first live NFL appearance in the Rams' preseason opener against the Kansas City Chiefs on August 15, 2026.
- He confirmed his on-field cleats this season will be Nike, not Alo, which does not currently make football cleats.
The Los Angeles-based activewear brand released a new campaign and interview with the Rams rookie quarterback, Ty Simpson, on August 13, 2026, trailing him through Beverly Hills, Mulholland Drive, and the Pacific Coast Highway as he settles into his new city.
Alo first named Simpson a brand ambassador on April 21, 2026, two days before the Rams selected him 13th overall in the NFL Draft, after his agents connected him with the brand he says he was already a fan of.
This week’s feature catches up with him months into that partnership, as he balances rookie life with the Rams and West Coast living.
“It’s been awesome,” Simpson said of the jump from college to the pros. “Every day is a chance to learn from great coaches and teammates and to continue to grow as a quarterback.”
He credited Alo with easing the move to Los Angeles, saying the brand has “become part of my community out here” and pointed him toward spots around the city.
His current rotation includes Alo’s new sunglasses and Vapor training pieces, plus the Runners sneaker daily and the Recovery Mode Sneaker on rest days. Asked about his cleats for the season, though, Simpson kept it simple: “Looking forward to rocking my Nikes.”
Alo tends to build its roster around Los Angeles-rooted, wellness-focused talent. It recently brought Bella Hadid back to front its Pre-Fall 2026 campaign and tapped comedian Jake Shane for a digital fitness series on its Alo Wellness Club app.
Alo’s roster also includes Kendall Jenner, Hailey Bieber, Gigi Hadid, and NBA star Jimmy Butler. Alo remains Simpson’s first and only endorsement as a pro; his prior NIL work at Alabama included serving as an ambassador for the school’s Crimson Tide Outdoors apparel line.
Simpson threw for 3,567 yards and 28 touchdowns in his lone season as Alabama’s starter, finishing as a Manning Award finalist. He signed a four-year, $25.4 million fully guaranteed rookie deal in late July and is now competing with Stetson Bennett IV to back up Matthew Stafford.
His first real test comes Saturday, August 15, when he plays in the Rams’ preseason opener against the Chiefs, part of a busy rookie-marketing summer that’s also seen Giants QB Jaxson Dart ink a deal with PSD Underwear. Head coach Sean McVay confirmed Simpson will “definitely” play.
Takeaways
Timing this campaign two days before Simpson’s first live NFL snaps shows Alo playing the long game, using the run-up to his debut to deepen a relationship it locked in months before draft night, the same approach that’s kept faces like Kendall Jenner and Bella Hadid around for years.
The cleats answer is a small but telling detail: Alo’s deal with Simpson is built around lifestyle and recovery gear, not football performance products, leaving room for him to carry a separate on-field deal with Nike.
Will Saturday’s preseason debut change how brands view Simpson’s marketability? Does Alo’s campaign timing suggest more brands will lean into rookies’ pre-debut media windows? Will winning (or losing) the Rams’ backup job shift his endorsement trajectory more than the draft slot did?
