- New York Giants QB Jaxson Dart is PSD Underwear's newest brand ambassador, fronting the label's "Take It Outside" campaign.
- The deal, announced August 10, 2026, pairs a new briefs release with multi-platform content built around football, the outdoors, and Dart's personal style.
- It's Dart's third major fashion or lifestyle campaign in about six weeks, following recent work with Crocs and Abercrombie & Fitch.
- PSD's roster is heavily NBA-weighted (Ja Morant, Jimmy Butler, Tyler Herro), making Dart one of the brand's few current NFL faces.
Jaxson Dart has a new title beyond starting quarterback: brand ambassador for PSD Underwear. The partnership puts Dart at the center of PSD’s “Take It Outside” campaign, a multi-platform push tied to a new briefs release and built around his ties to football, the outdoors, and his personal sense of style.
This is the latest sign of how fast Dart’s off-field profile has grown since the Giants drafted him out of Ole Miss in 2025. Just weeks before the PSD news, he teamed with teammate Cam Skattebo for a comedic Crocs “chill harder” ad with Crocs.
Before that, Dart joined Malik Nabers, Emily Ratajkowski, and Paloma Elsesser as the face of Abercrombie & Fitch’s Fall 2026 “Denim Made Iconic” campaign, shot in New York City.
PSD, founded in 2007 by Curt and Ryan Flaitz, built its name through grassroots marketing (touring festivals, car shows, and sporting events out of a hand-painted RV) before NFL receiver Stevie Johnson became its first athlete endorser.
The Irvine, California-based brand has since built a roster anchored by NBA names Ja Morant, Jimmy Butler, and Tyler Herro, along with streamer Ninja, making Dart one of its few current NFL faces.
For Dart, the PSD deal adds to a fast-growing 2026 endorsement slate that already includes Beats By Dre and Dick’s Sporting Goods.
Takeaways
Dart’s summer calendar reads less like a rookie quarterback’s and more like a full-time model’s; three major campaigns in six weeks, spanning footwear, fashion retail, and now underwear.
It shows brands betting simultaneously on his New York market and his on-field trajectory. For PSD, it’s a fresh push into NFL territory, where it’s historically underrepresented relative to its NBA-heavy roster.
Does landing three campaigns in six weeks suggest Dart’s marketability is outpacing his on-field track record, or catching up to it? Will PSD lean further into NFL talent now that it has a foothold with Dart?
