- Zendaya and stylist Law Roach launched their second co-created capsule with Swiss sportswear brand On, supported by a martial arts-inspired campaign film.
- The capsule debuts the Cloudnova Moon Mary Jane sneaker, merging running technology with a Mary Jane silhouette across three colorways ("Clove / Ivory," "Dew / Antler," and "Black / Ivory").
- Ranging from $80 to $250, the collection highlights neutral python-print performance wear alongside oversized loungewear with ruching and bungee cords.
- Pieces are available via On’s website, select global stockists, and immersive pop-ups in Los Angeles, Paris, Tokyo, and Chengdu.
Zendaya has launched her second co-created collection with Swiss performance brand On. Teaming up once again with her longtime image architect Law Roach, the actress reimagined athletic basics into fashion-forward statement pieces.
The release debuted alongside an action short film and campaign photos, showing Zendaya moving through choreographed martial arts sequences.
The collection centers on the Cloudnova Moon Mary Jane. This hybrid shoe combines On’s signature running sole with a knit Mary Jane upper and speed-lace closures in three neutral palettes: “Clove / Ivory,” “Dew / Antler,” and “Black / Ivory”.
Ranging in price from $80 to $250, the apparel features an understated python print acting as modern camouflage across a technical bodysuit, long-sleeve top, and half-zip anorak. Oversized crewnecks and track pants with adjustable bungee cords complete the drop.
This launch follows the momentum built earlier this year, when Zendaya fronted a new apparel and footwear campaign for On in spring 2026 to introduce the Cloudnova Moon. She initially signed a multi-year partnership with On in June 2024 after regularly training in their gear.
The Zurich-based label has actively expanded its high-profile roster, counting tennis icon Roger Federer as an investor and co-designer, alongside musician FKA Twigs as a creative partner.
Zendaya continues to manage one of Hollywood’s top endorsement portfolios. She serves as a house ambassador for Louis Vuitton, and in July 2026, she was also named a global brand ambassador for Prada, fronting their Paradoxe fragrance campaign.
On screen, Zendaya recently starred in Challengers and Dune: Part Two. She starred opposite Robert Pattinson in A24’s romance-thriller The Drama, which was released in theaters on April 3, 2026, before returning for the third season of HBO’s Euphoria.
The Zendaya x On collection is available worldwide on On’s official website and at flagship pop-ups in Los Angeles, Paris, Tokyo, and Chengdu.
Takeaways
Zendaya’s latest drop shows how top sportswear endorsements are shifting away from passive modeling toward co-design ownership. Instead of merely wearing stock product, Zendaya and Law Roach are steering On’s aesthetic toward high-fashion utility.
The Mary Jane sneaker hybrid directly targets the growing crossover between ballet-core and performance footwear, positioning On as a major competitor against lifestyle giants like Nike and Adidas in womenswear.
Pairing cinematic storytelling with wearable everyday neutrals also gives On a cultural cachet that technical running specs alone cannot deliver.
Does adapting a Mary Jane silhouette into a running sneaker appeal more to lifestyle shoppers or dedicated runners? How does Zendaya and Law Roach’s co-creation process change the way fans view athletic brand partnerships?
