- Takis has partnered with two-time Grammy-nominated girl group KATSEYE to sponsor the North American leg of The WILDWORLD Tour.
- The collaboration promotes the new Takis PIX snack line through stadium samplings, tour content, and VIP ticket giveaways across five major cities.
- This expands an existing relationship between both parties following an earlier social campaign set to the band's hit song "Gnarly."
Global girl group KATSEYE has teamed up with Takis as an official sponsor for the North American leg of their headlining WILDWORLD Tour. The tour kicks off on October 13, 2026, in Miami, Florida.
Under the agreement, the snack brand will showcase its latest Takis PIX line through stadium samplings and tour promotions. Fans can also enter a social media contest on Instagram to win VIP tickets for dates in Atlanta, New York, Chicago, Dallas, and Los Angeles.
This partnership expands an existing relationship between the two parties. The snack maker previously linked up with the group for a digital social campaign featuring their hit track “Gnarly.”
The tour deal expands the group’s active commercial portfolio, following a busy slate of brand partnerships earlier this year. KATSEYE teamed up with Hershey’s to front the campaign for its new Creme Bars, while also broadening its retail footprint through an exclusive “WILD” trading card collection launched at Target in partnership with ESCO.
Meanwhile, Takis, manufactured by Barcel USA, holds an established history of collaborating with youth-culture creators. The brand has previously executed major promotional campaigns with social media icon Charli D’Amelio and popular gaming personality Ninja. Aligning with KATSEYE allows the snack giant to maintain its visibility among young pop audiences.
The collaboration lands during an active touring season for KATSEYE. The six-member ensemble earned two Grammy nominations and expanded their performance resume throughout 2026.
The group made their debut at Coachella on the Sahara Stage in April and followed with festival sets at Governors Ball and Head in the Clouds. Their arena run brings their live show across 18 North American cities, giving concertgoers on-site access to both live music and branded snack experiences.
Takeaways
The renewed alignment between KATSEYE and Takis highlights how consumer brands transition short-form viral partnerships into long-term tour activations.
Instead of stopping at a single TikTok or Instagram campaign, Takis used its early social collaboration around “Gnarly” as a test run before committing to arena-scale sponsorship.
For KATSEYE, integrating physical product sampling and ticket giveaways directly into their tour stops deepens fan engagement without distracting from the music, reinforcing their standing as one of pop’s most commercially viable new acts.
Which concert city do you think will draw the biggest crowd for the WILDWORLD Tour? Have on-site brand activations and product samplings ever improved your live concert experience? What snack or fashion brand would you like to see KATSEYE collaborate with next?
