- Connor Storrie fronts Saint Laurent's new Fall/Winter 2026 video campaign, creatively directed by Anthony Vaccarello and shot by photographer Talia Chetrit, alongside Rosé and Liu Wen.
- The clip, set to Milli Vanilli's "I'm Gonna Miss You," was filmed the day after Storrie's Saint Laurent-clad Met Gala debut in May 2026.
- Storrie debuts darker brunette curls, a departure from his usual blonde look, and has served as a Saint Laurent ambassador since early 2026.
- The campaign caps a breakout stretch that also includes new deals with Tiffany & Co. and Chanel.
Connor Storrie is fronting Saint Laurent’s new Fall/Winter 2026 video campaign, creatively directed by Anthony Vaccarello and shot by photographer Talia Chetrit.
The clip shows Storrie dancing alongside Rosé and supermodel Liu Wen to Milli Vanilli’s 1988 hit “I’m Gonna Miss You,” and debuts a new look: dark brunette curls replacing his usual blonde styling.
Fans online noted the shoot happened the day after Storrie’s Met Gala debut in May, where he wore custom Vaccarello tailoring.
Storrie has been a Saint Laurent ambassador since early 2026, sitting front row at the brand’s Paris menswear show beside Madonna in January and wearing the house on the Golden Globes and Actor Awards red carpets.
The campaign adds to a breakout year for the actor, best known for playing Ilya Rozanov in HBO Max’s Heated Rivalry. Storrie hosted Saturday Night Live in February, earning an Emmy nomination for Outstanding Guest Actor in a Comedy Series, and signed with CAA that same month. Season 2 of Heated Rivalry is now filming in Canada, premiering in April 2027.
Saint Laurent isn’t Storrie’s only recent tie-up. He became a Tiffany & Co. House Ambassador in April 2026 around the brand’s Blue Book: Hidden Garden launch, and separately holds a Chanel endorsement.
He also teamed up with director Nia DaCosta on a Verizon campaign this spring, marking his first commercial ad work.
For Saint Laurent, Storrie joins a deep bench of famous faces under Vaccarello. The house recently put Austin Butler front and center for its own Fall 2026 menswear campaign, extending a relationship dating back to his 2023 YSL Beauty ambassadorship, and tapped Hailey Bieber to headline its “Tangerine Temptation” global campaign in April.
Charli XCX and Bella Hadid fronted earlier 2026 seasons, alongside longtime house face Rosé.
Takeaways
Storrie’s casting says a lot about where Vaccarello is steering Saint Laurent right now: toward crossover TV stars who can carry a campaign the way a supermodel would.
Going from Met Gala debut to campaign face in a matter of weeks isn’t a coincidence; it’s a house betting fast on a rising name while his cultural moment is red-hot.
And with Tiffany, Chanel, and now Saint Laurent all in play, Storrie is quickly building the kind of multi-category endorsement portfolio usually reserved for actors a decade further into their careers.
Is Storrie becoming Saint Laurent’s next definitive brand face, alongside Rosé? How much does a viral fashion campaign actually move the needle for a still-rising TV star? Does casting Heated Rivalry’s breakout star make you more likely to pay attention to a Saint Laurent campaign?
