- Austin Butler stars in Saint Laurent's Fall 2026 menswear campaign, shot by New York-based photographer Talia Chetrit and unveiled June 10, 2026.
- The campaign, titled Fall 26 by Anthony Vaccarello, was announced directly on Saint Laurent's Instagram.
- This marks Butler's third major Saint Laurent collaboration, extending a partnership that began with his 2023 YSL Beauty MYSLF fragrance ambassadorship.
- Saint Laurent creative director Anthony Vaccarello continues a pattern of casting A-list Hollywood faces, including Hailey Bieber, Rosé, Aaron Taylor-Johnson, and Bill Skarsgård, across recent campaigns.
Austin Butler is the new face of Saint Laurent’s Fall 2026 menswear campaign. The fashion house announced the collaboration on June 10, 2026, sharing campaign images on Instagram with the caption “Fall 26 by Anthony Vaccarello.” The images were shot by New York-based photographer Talia Chetrit.
This is not Butler’s first time with the brand. He previously served as global ambassador for YSL Beauty’s MYSLF men’s fragrance, and has consistently worn Saint Laurent at major red carpet events, including the 2023 Academy Awards.
He also fronted the brand’s Spring 2025 campaign, making Fall 2026 his third campaign with the house. For a deeper look at that fragrance chapter, see Austin Butler Fronts YSL Beauty’s MYSLF Intense Fragrance Campaign.
Butler also attended Saint Laurent’s Menswear Fall/Winter 2026–2027 Fashion Show in Paris in January 2026, signaling that this campaign was already in the pipeline.
On the film front, Butler is stacking up projects: he recently joined the cast of Park Chan-wook’s Western thriller The Brigands of Rattlecreek alongside Matthew McConaughey and Pedro Pascal, and is set to play Lance Armstrong in a biopic directed by Edward Berger.
Meanwhile, Saint Laurent has been busy building a constellation of celebrity faces. The brand’s Fall 2025 campaign featured Hailey Bieber, Rosé, Liu Wen, and Bill Skarsgård. Hailey Bieber recently headlined her own Saint Laurent moment.
Takeaways
Butler and Saint Laurent are no longer a one-off, this is a fully developed, multi-year brand relationship that now spans fragrance, ready-to-wear campaigns, and front-row appearances.
For Anthony Vaccarello, Butler represents exactly what the house wants right now: a credible Hollywood figure who wears the clothes like they were made for him, because, increasingly, they are.
Is Austin Butler being quietly groomed as Saint Laurent’s definitive male face, the way Kate Moss has become its female icon? Could Butler’s deepening relationship with Saint Laurent eventually evolve into a formal global ambassadorship across the full fashion house, not just campaigns?
