Celebrity Name: Gentlemens Club (Coffi, Soloman & 50 Carrot)
New Company: Good Direction Agency
Point Agent: Brent Tactic
Department: Music Booking / Live Performance
Previous Company: Wasserman
- UK bass music trio Gentlemens Club, comprised of Coffi, Soloman, and 50 Carrot, has signed with Good Direction Agency, a boutique independent booking agency focused on cutting-edge music and culture.
- The trio boasts 100 million+ streams across platforms, festival credits at EDC Las Vegas, Rampage Belgium, Reading & Leeds, and radio support from BBC Radio 1 and BBC 1xtra.
- Good Direction Agency represents a curated roster of forward-thinking electronic artists, making Gentlemens Club a natural fit for the agency’s bass-music-forward ethos.
UK bass music trio Gentlemens Club (made up of Coffi, Soloman, and 50 Carrot) has officially signed with Good Direction Agency (GDA), the boutique independent booking agency known for championing cutting-edge, culture-forward music.
Formed in 2017, the three originally came up as solo artists during the early days of dubstep before joining forces to create something bigger.
Since then, they’ve built one of the most exciting live reputations in the global bass music scene, touring North America, Europe, Australia, New Zealand, and Japan, and dropping records on powerhouse labels including Atlantic, Deadbeats, Interscope, and RAM Records.
This isn’t just another agency deal, it’s a strategic move. Good Direction Agency has carved out a niche representing culture-shaping electronic acts (similar to how Matrakk recently signed with Meanwhile Agency), and Gentlemens Club fits squarely in that mold.
This signing tells a bigger story about where bass music is headed. Gentlemens Club isn’t just riding a wave, they’re making one. With 100M+ streams, a growing live spectacle in The Big Screen, and now the backing of a boutique agency that picks its artists carefully, the trio is positioning themselves for a serious step-up in global touring reach.
Boutique agencies like Good Direction are increasingly beating out the majors for the most exciting acts in underground-meets-mainstream electronic music because artists want curation, not just a slot on a crowded roster.
What does this signing say about the growing appeal of boutique agencies over major players in the electronic music world? Which other emerging bass acts might follow Gentlemens Club to boutique agency representation?
