- Jisoo stars in Salomon's new "Blue Perspective" FW26 campaign, unveiled August 5, her first seasonal push since becoming the brand's global ambassador in May.
- The collection is built around layered blue apparel using Schoeller, CORDURA, GORE-TEX, and Dermizax fabrics, with the new XT-WHISPER EMBROIDERY sneaker as the footwear centerpiece.
- Salomon is launching the collection first through its official online channels and retail stores across China.
- The drop lands weeks after Jisoo fronted Dior Beauty's Backstage Glassy Glow Stick campaign alongside Jenna Ortega.
Jisoo is fronting Salomon’s new “Blue Perspective” Fall/Winter 2026 campaign, the first major seasonal rollout since the BLACKPINK star was named the French mountain sport lifestyle brand’s global ambassador in May.
The campaign, unveiled on August 5, wraps Jisoo in layered blue outfits, from deep tones to pale accents, meant to link mountain environments to city life. Blue also nods to Salomon’s history, echoing the blue stripe on its three-color racing flag.
The collection spans jackets, trousers, and tops for men and women, built from technical fabrics including Schoeller, CORDURA, GORE-TEX, and Dermizax.
Footwear leads with the new XT-WHISPER EMBROIDERY, dressed in a Pearl Blue, Tradewinds, and Spellbound colorway with embroidered mesh and nubuck detailing, plus SensiFit support and a Mud Contagrip outsole.
The XT-6, XT-4 OG, and XA PRO 3D round out the footwear lineup. Salomon is rolling the collection out first through its official online channels and stores across China.
This marks Jisoo’s first partnership with Salomon, announced in May as a long-term global ambassador deal. It places her alongside a growing roster for the brand, which named actor Bai Jingting its first outdoor fashion spokesperson in 2024 and tapped singer Dina Ayada to front the XT-Whisper’s earlier relaunch campaign.
The Blue Perspective push lands mid one of the busiest stretches of Jisoo’s career. She just fronted Dior Beauty’s new Backstage Glassy Glow Stick campaign alongside Jenna Ortega, extending a Dior Beauty ambassadorship dating back to 2020.
Her broader endorsement slate also includes Cartier and Alo, on top of a 2025 duet with Zayn Malik and her lead role in Netflix’s “Boyfriend on Demand.”
The timing fits a busy fall campaign season: Olivia Munn recently fronted Anne Klein’s Fall/Winter 2026 campaign, and Rosé teamed up with Levi’s on a new campaign, both part of a wider wave of musicians and actors anchoring seasonal fashion pushes.
Salomon, owned by Amer Sports, has leaned into celebrity-driven crossover marketing as its Sportstyle line helps push revenue past $2 billion, with Jisoo’s reach across Asia central to that growth strategy.
Takeaways
Salomon didn’t just hand Jisoo a title in May and move on; “Blue Perspective” is the proof-of-concept, and it’s a fast follow-through for a partnership barely two months old.
That pace suggests Salomon sees Jisoo as a growth lever, not a decorative name on a press release, especially as the brand’s Sportstyle line keeps outrunning its trail-running roots.
There’s also a bigger story here about Jisoo’s range. In the same stretch she’s been the picture of “off-duty performance” for Salomon, she’s also been the face of Dior Beauty’s glossy, glass-skin beauty push.
Few ambassadors can credibly straddle gorpcore and high-gloss luxury beauty in the same season, and brands are clearly betting that she can.
Could this lead to a Jisoo x Salomon co-designed sneaker or apparel capsule down the line, given how central the XT-Whisper is to the campaign imagery? As gorpcore and outdoor aesthetics keep dominating global streetwear, which other K-pop stars might performance-lifestyle brands sign next?
