- Olivia Munn is the new brand ambassador and campaign face of Anne Klein's Fall/Winter 2026 campaign titled "By the Hour".
- The partnership pairs fashion with health advocacy, supporting breast cancer awareness and early risk assessment tests.
- Photographed in New York by Emma Beiles, the campaign features tweed suiting, sheer florals, and sequined ready-to-wear pieces.
- This deal marks Munn’s first collaboration with Anne Klein, expanding her portfolio beyond past endorsements like Athleta and SKIMS.
Iconic fashion brand Anne Klein, owned by parent company WHP Global, has named actress, activist, and women’s health advocate Olivia Munn as the face of its Fall/Winter 2026 campaign.
Titled “By the Hour,” the editorial-focused campaign was shot in New York over two days by photographer Emma Beiles, with styling by Yael Quint and motion direction by Mat + Kat.
The autumn line highlights tweed suiting, sheer florals, sequin detailing, ready-to-wear outerwear, footwear, handbags, watches, jewelry, and eyewear.
Beyond seasonal style, the partnership directly champions breast cancer awareness in support of the Breast Cancer Research Foundation (BCRF). As a breast cancer survivor, Munn uses the campaign platform to urge women to get annual mammograms and undergo Lifetime Risk Assessment Tests.
This high-profile announcement lands among a wave of major fashion partnerships this year, much like when Dakota Johnson made headlines fronting Calvin Klein’s latest campaign or when actor Jamie Campbell Bower starred in Napapijri’s Fall 2026 campaign.
While this is Munn’s first campaign with Anne Klein, her endorsement history includes long-term roles with Athleta and SKIMS. Meanwhile, Anne Klein has a rich legacy of celebrity and model ambassadors, having previously featured supermodel Candice Swanepoel, Daiane Sodre, Anisha Gurung, Joan Smalls, and actress Gina Rodriguez.
Munn’s career spans notable milestones, including her breakout work on Aaron Sorkin‘s The Newsroom, The Daily Show with Jon Stewart, blockbusters like X-Men: Apocalypse, and Apple TV’s nominated series Your Friends & Neighbors.
Her health advocacy earned her spots on TIME’s 100 Most Influential People in Health and 2025 Women of the Year lists.
Insightful Takeaways
The partnership between Olivia Munn and Anne Klein demonstrates how modern fashion advertising is shifting toward authentic, cause-driven narratives.
By embedding a vital public health message regarding early cancer detection directly into a major luxury fashion rollout, both brand and ambassador elevate the campaign from simple product placement to meaningful advocacy.
How will pairing personal health advocacy with commercial fashion change consumer expectations for future celebrity brand deals? Could Olivia Munn’s emphasis on Lifetime Risk Assessment Tests inspire higher medical screening rates among readers?
