- Amaury Guichon, the chocolatier known online as "The Chocolate Guy," has signed with UTA for brand partnerships representation.
- Agents Brett Pacis and Sam Stone will lead the relationship.
- Guichon brings 96 million combined social followers, including 23.5 million YouTube subscribers, to the deal.
French-Swiss pastry chef and chocolatier Amaury Guichon, known online as The Chocolate Guy, has signed with United Talent Agency (UTA) for representation in brand partnerships, with agents Brett Pacis and Sam Stone leading the deal.
Guichon built his following on YouTube, where his chocolate sculptures, from a working foosball table to life-sized dragons and animals, have earned him 23.5 million subscribers. Across all platforms, he counts roughly 96 million followers.
Beyond social media, Guichon runs Pastry Academy in Las Vegas and hosted Netflix’s School of Chocolate, where contestants built showpieces for a shot at studying under him.
He’s also co-hosted Dessert Masters in Australia and served as a recurring judge on Food Network’s The Ultimate Baking Championship and Super Mega Cakes. His debut book, Art of Flavor, was published in 2018.
This signing adds to UTA’s active 2026 brand-partnership push, which recently welcomed comedian Kareem Rahma and Influenced co-host Achieng Agutu in similar deals.
The agency’s signing pace this year stretches well beyond food and digital talent, too: Lisa Barlow of The Real Housewives of Salt Lake City joined for representation in all areas, beauty creator Golloria George signed for global digital representation, and Odd Muse founder Aimee Smale landed in UTA’s Creator Division.
Takeaways
UTA locking down a food-content star with a 96-million-follower footprint fits a pattern: the agency is treating creators who’ve built independent empires, not just entertainers with existing deals, as brand-partnership goldmines.
Guichon didn’t need an agency to build Pastry Academy or land a Netflix series; UTA is betting it can turn that leverage into bigger endorsement money.
Why sign for brand partnerships only, and could that scope expand into TV/film given his Netflix and Food Network history? With UTA stacking food, comedy, and beauty creators in 2026, is the “creator economy” becoming its most competitive department?
