- Kareem Rahma has signed with UTA for representation in all areas.
- He continues to be managed by Underscore Talent.
- The signing follows the highly anticipated launch of the longform YouTube format of his hit series "Keep the Meter Running," which originally debuted in 2022 as a short-form social phenomenon before transitioning into cinematic storytelling. The expanded series is produced by Rahmavision alongside producer Adam Faze.
- UTA will pursue deals across digital media, film/TV, and brand partnerships for the multi-hyphenate creator, comedian, and entrepreneur, whose viral digital portfolio, including "Subway Takes", reaches over 4.5 million followers.
Kareem Rahma, the comedian and host behind viral series “SubwayTakes,” has signed with UTA for global representation in all areas. He continues to be managed by Underscore Talent.
The deal comes on the heels of Rahma’s new YouTube series “Keep the Meter Running,” produced alongside Rahmavision, AND Media, and Adam Faze, where he rides along with cab drivers across New York.
With more than 4.5 million followers across platforms, Rahma has become one of the defining voices in personality-driven digital content. UTA will work to land him opportunities in digital media, film/TV, and brand partnerships.
Rahma first broke out with “SubwayTakes,” interviewing subway riders through a microphone clipped to the MetroCard, a series that’s drawn guests like Cate Blanchett and Halsey and become a recurring stop on celebrity press tours.
UTA’s creator roster keeps growing this year, following recent signings like Achieng Agutu and author Karen Kingsbury. UTA also recently inked Tunde Adebimpe for film/TV representation.
Takeaways
UTA’s appetite for internet-born talent keeps growing, and Rahma is proof that viral concepts can scale into legit media businesses with brand deals, YouTube originals, and even music careers attached. This signing isn’t just about one creator; it’s a signal of where the industry is putting its chips.
Does this signing show traditional agencies are finally treating creators as equal to film/TV talent? Could “Keep the Meter Running” become Rahma’s next career-defining franchise, like “SubwayTakes” was? Will brand partnerships become the biggest revenue driver for creators like Rahma going forward?
