- Pole Position has signed with Analog Agency for worldwide live music and touring representation, with Tony Abascal as the duo's agent.
- The deal expands Analog's existing Spain & Latin America rights into full global representation, absorbing the territories previously held by EOD Agency.
- The Barcelona/Ibiza duo, made up of Brunch Electronik founder Loïc Le Joliff and former F1 driver Jaime Alguersuari (Squire), run their own label, Ànims, and most recently released ""Touch Me".
- The signing adds to Analog's fast-expanding 2026 electronic roster, which already includes Denham Audio, Anfisa Letyago, and Brina Knauss.
Analog Agency has signed Pole Position for worldwide live music and touring representation, with agent Tony Abascal leading the deal.
The agreement consolidates the duo’s bookings under one roof. Analog Agency previously held Spain and Latin America rights for the act, and has now expanded into worldwide representation.
Pole Position pairs Loïc Le Joliff, founder of the Brunch Electronik festival series, with Jaime Alguersuari, the former Red Bull/Toro Rosso Formula 1 driver who produces and DJs as Squire.
Since launching in 2023 with the Invaders EP on Eklektisch, the duo has built a stellar catalogue across top-tier imprints, including “Club Control” on Renaissance Records, which Carl Cox famously dropped during his set at Burning Man, and 2025’s “I’m Falling” with vocalist LOV on their own label, Ànims.
Their live show has also touched down at Nitsa in Barcelona and Brunch Electronik’s stops across Bordeaux and Paris.
The deal extends Analog’s fast 2026 expansion in electronic music, following recent signings of Denham Audio, Anfisa Letyago, and Brina Knauss.
Takeaways
This isn’t Analog picking up a brand-new client, it’s Analog finally getting the full picture. Tony Abascal’s team already had Spain and Latin America locked down; folding in the rest of the world means one agent and one routing strategy for a duo with two very different built-in audiences, electronic music’s festival crowd and Formula 1’s global motorsport fanbase.
It also tells you Pole Position has outgrown the “F1 driver’s side project” framing. A Carl Cox cosign at Burning Man and a label pulling in remix talent like Hernan Cattaneo and Musumeci suggest the underground actually rates them. Worldwide representation is Analog betting that credibility scales past Spain’s club circuit.
Will worldwide representation translate into Pole Position’s first major North American or Asian festival bookings? Does Jaime Alguersuari’s motorsport fanbase give Analog a crossover marketing angle most DJ signings don’t have?
