- Valkyrae (Rachell Hofstetter) has signed with CAA for digital representation, with agents Brent Weinstein and Rebecca Rusheen leading her account.
- She continues with Range Media Partners for management and ImPrint PR for publicity.
- The Twitch/YouTube star and 100 Thieves co-owner has over 14 million social followers and brand deals with Gucci, Burberry, Valentino, and Gymshark.
- CAA's Creators division keeps expanding, recently adding Nailea Devora, Reece Feldman, and QTCinderella.
Valkyrae has signed with Creative Artists Agency (CAA) for digital representation, with agents Brent Weinstein and Rebecca Rusheen leading her account at the agency.
Born Rachell Hofstetter, the Twitch and YouTube star built her name as one of gaming’s most visible female streamers, generating roughly 24 million hours of viewed content since breaking out with YouTube Gaming in 2020.
She was named Adweek’s Gaming Creator of the Year and The Game Awards’ Content Creator of the Year in 2021. She co-owns 100 Thieves, the gaming organization and lifestyle brand, and in 2024 launched her own anime studio, HiHi Studios.
The signing marks a move from WME. Valkyrae continues with Range Media Partners for management and ImPrint PR for publicity. Her brand resume includes Gucci, Burberry, Valentino, and Gymshark, and she co-hosts the Wine About It podcast alongside QTCinderella, who signed with CAA back in May.
CAA’s Creators division has been busy, recently landing Nailea Devora and Reece Feldman, as the agency keeps pulling digital-first talent into its traditional Hollywood roster.
Takeaways
Valkyrae jumping to CAA isn’t just a rep swap, it’s the agency formally betting on gaming creators as mainstream entertainment talent.
She’s not an up-and-comer; she’s an OG of the streaming world with an ownership stake in 100 Thieves and her own anime studio, meaning CAA isn’t just landing brand deals, it’s landing a media company with IP to develop.
Pair that with QTCinderella, Devora, and Feldman all joining within weeks of each other, and the pattern is clear: CAA is stacking a creator bench deep enough to compete with the platforms themselves for influence over where ad dollars and entertainment deals flow next.
Will Valkyrae’s 100 Thieves stake open doors to bigger esports or sports-adjacent partnerships? With QTCinderella, Devora, and Feldman now on the same roster, is CAA assembling a creator “supergroup” for crossover content?
