- QTCinderella has signed with Creative Artists Agency (CAA) for digital representation, moving on from gaming management firm Loaded.
- The Twitch streamer and YouTube creator founded the Streamer Awards in 2021; the 5th annual edition in December 2025 broke 1 million concurrent viewers, roughly one-third of all Twitch viewership at its peak.
- QT has secured brand partnerships with AT&T, Microsoft, Spotify, Meta, Coca-Cola, Coach, and more, with over 3 million followers across platforms.
- CAA's Creators division, which also represents iShowSpeed, Trisha Paytas, and Liza Koshy, continues aggressively building its digital roster.
QTCinderella, the Twitch streamer and YouTube creator known simply as Blaire, has signed with Creative Artists Agency (CAA) for digital representation.
The deal marks a significant step up from her previous management arrangement with gaming firm Loaded, which oversaw her career since 2022.
QT is best known for founding the annual Streamer Awards in 2021, which by its fifth edition in December 2025 drew over 1 million concurrent live viewers at The Wiltern in Los Angeles, accounting for roughly one-third of all Twitch viewership at peak.
She also produces the baking competition series Master Baker, hosts the Wine About It podcast alongside Valkyrae, and runs Fear&, a second podcast. In January 2025, she opened Deco Deco, a Japanese-inspired craft store in Los Angeles.
Major brands including AT&T, Microsoft, HyperX, Coca-Cola, and Coach have sponsored her work as her influence in the creator economy has grown to over 3 million followers.
CAA’s Creators division, led by Brent Weinstein, has been on an aggressive signing streak in the digital space, adding to a roster that includes iShowSpeed, Dhar Mann, Liza Koshy, and Rhett & Link of Mythical Entertainment.
The agency recently bolstered its Creators team further when digital veteran Rebecca Rusheen joined CAA from The Gersh Agency in April 2026.
In a move that mirrors Sheryl Underwood’s recent signing with CAA for representation and Tanner Zagarino signing with CAA for representation, QT’s deal signals the agency’s continued push to bridge the worlds of traditional entertainment and digital-native talent.
Takeaways
This signing is about more than representation, it’s a statement. QTCinderella isn’t just a streamer; she’s a full-blown media entrepreneur who has built a live events empire, a podcast network, a retail store, and a brand partnership machine, all from scratch on Twitch.
The fact that CAA, arguably the most powerful talent agency in the world, is coming for her signals that Hollywood has fully stopped sleeping on streaming-native creators. The Streamer Awards cracking 1 million concurrent viewers in 2025 is the kind of milestone that makes agency heads pay attention.
CAA’s Creators division is essentially building a parallel talent pipeline, and QT fits squarely at the top of that funnel. This deal could unlock major brand, TV, or live event crossover opportunities that were previously out of reach.
Could CAA leverage QT’s live event expertise to take the Streamer Awards to an even bigger venue, think Madison Square Garden or a televised broadcast deal? Does QTCinderella’s move from gaming-focused management (Loaded) to a full-service agency like CAA signal that streaming creators are officially outgrowing niche management firms?
