- Achieng Agutu has signed with United Talent Agency (UTA) for global digital representation across brand partnerships, digital content, and strategic business ventures.
- Agutu co-hosts Influenced, the Prime Video culture show produced by Reese Witherspoon's Hello Sunshine, and landed a spot on the 2026 Forbes 30 Under 30 list.
- She retains Digital Brand Architects for management and Icon Public Relations for publicity, with UTA now added as her agency.
- UTA continues building out its creator division, adding Agutu on the heels of recent digital signings that reflect the agency's growing focus on influencer and content creator talent.
Achieng Agutu, the Kenyan-born content creator and co-host of Prime Video’s Influenced, has signed with United Talent Agency (UTA) for global digital representation.
The agency will work to secure opportunities across brand partnerships, digital content, and strategic business ventures for Agutu, who continues to be managed by Digital Brand Architects and repped for publicity by Icon Public Relations.
Dubbed the “Confidence Queen” by Vogue and named to the 2026 Forbes 30 Under 30 list, Agutu is one of the lead co-hosts of Influenced, a Gen-Z and millennial culture show produced by Reese Witherspoon’s Hello Sunshine.
She showed up strong at Miami Swim Week 2026, debuting a new partnership with Sally Hansen and hitting the runway for her third consecutive year at Sports Illustrated‘s Swim Week show. Her brand portfolio also includes campaigns with SheaMoisture and Victoria’s Secret.
UTA has been actively expanding its creator roster, recently signing beauty creator Golloria George and digital content creator Alex Warren, signaling a clear push to dominate the creator economy space.
Takeaways
This signing is a meaningful moment, not just for Agutu, but for the creator economy at large. UTA isn’t dipping its toes into the digital space anymore; it’s diving headfirst.
Adding Agutu, a Forbes 30 Under 30 honoree, Prime Video host, and multi-brand partner, to its roster sends a clear message: top-tier digital talent is now A-list talent, full stop.
What’s also notable here is the structure of Agutu’s team. She’s not replacing anyone, she’s stacking her representation with purpose. Digital Brand Architects handles the management, Icon PR manages the press, and now UTA brings the agency firepower for brand deals and business ventures. That layered approach is increasingly becoming the playbook for creators operating at the highest level.
For UTA, this follows a pattern. After signing Golloria George and Alex Warren, it’s clear the agency has a deliberate strategy around diverse, culturally influential digital talent. Agutu fits that mold perfectly, and then some.
With UTA now in her corner, could Agutu parlay her digital influence into a bigger traditional media footprint, think broader hosting gigs or feature campaigns? With DBA already under the UTA umbrella, does having both under one parent company create unique synergies for Agutu’s team?
