- Grammy-nominated singer-songwriter Alex Warren has signed with United Talent Agency (UTA) for global representation across film, TV, content creation, podcasting, publishing, and brand partnerships.
- Warren retains Odd Projects for management and THE·TEAM for touring across North America, Europe, Asia, and Australia.
- His breakthrough single "Ordinary" topped the Billboard Hot 100 for 10 weeks, the Billboard Global 200 for 10 weeks, and the UK Singles Chart for 13 weeks, breaking a 70-year-old record previously held by Elvis Presley.
- Warren is currently on his sold-out global arena tour "Finding Family on the Road," with nearly 850,000 tickets sold across Europe, the UK, the US, Asia, and Australia.
Alex Warren has signed with United Talent Agency (UTA) for global representation across film, television, content creation, podcasting, publishing, and brand partnerships.
UTA will also handle his touring representation in South America, while THE·TEAM continues covering North America, Europe, Asia, and Australia.
The deal arrives at peak momentum for the 25-year-old. His breakthrough single “Ordinary” topped the Billboard Hot 100 for 10 weeks, the Billboard Global 200 for 10 weeks, and the UK Singles Chart for 13 weeks, breaking a 70-year-old record previously held by Elvis Presley for the longest-running No. 1 single in UK chart history.
The track also set the record for the longest-running No. 1 in US Pop Radio history at 16 weeks and accumulated over 2.9 billion streams, making Warren Billboard’s Top New Artist of 2025.
Warren signed with Atlantic Records in 2022, and his debut album You’ll Be Alright, Kid, released July 18, 2025, was certified Platinum by the RIAA and spent 13 non-consecutive weeks in the Billboard 200’s top 10. It features collaborations with Jelly Roll, ROSÉ, and Joe Jonas. His latest singles, “Fever Dream” and “Fine Place to Die,” are out now.
UTA has been aggressively expanding its creator-to-mainstream pipeline, a strategy consistent with recent high-profile signings.
Just as KT Tunstall signed with UTA for worldwide representation outside North America and Eve signed with UTA for worldwide representation across multiple verticals, Warren’s deal follows the same multi-platform blueprint.
Warren continues to be managed by Odd Projects.
Takeaways
Alex Warren’s UTA deal isn’t just a routine agency signing, it’s a signal of where the music industry is heading. A TikTok-native who went from couch-surfing as a homeless teen to breaking a 70-year-old UK chart record set by Elvis Presley doesn’t need Hollywood validation. Hollywood came to him.
What makes this deal especially telling is its scope. Film, TV, podcasting, publishing, brand partnerships, UTA isn’t just packaging a musician. They’re building a media franchise around a 25-year-old who already knows how to own a room and dominate an algorithm. His Hype House roots gave him the content instincts; the “Ordinary” era proved he has the catalog to back it up.
Adding South America to UTA’s touring portfolio while THE·TEAM holds the rest of the world also reflects a smart growth play. Latin America is one of the fastest-growing live music markets on earth, and Warren is clearly thinking beyond the markets he’s already sold out.
With UTA now opening doors to film and TV, could Alex Warren be the next artist-turned-actor in the mold of Harry Styles or Post Malone? Given that his entire rise was self-engineered through social media, how much does a traditional agency like UTA actually change the trajectory for an artist like Warren?
