- Jisoo stars in "Portraits of a Screen Star," a four-part fashion film series for Self-Portrait shot in Seoul by photographer Oliver Hadlee Pearch.
- The campaign adopts an "audition tape" format casting Jisoo as four distinct personas, premiering with "The Enigma" in knitwear and faux leather.
- This release marks Jisoo’s fifth seasonal campaign with the London label since becoming its first musician ambassador in March 2024.
- The project highlights Jisoo’s expanding screen career alongside recent 2026 fashion and beauty campaigns for Salomon and Dior Beauty.
South Korean singer and actress Jisoo takes center stage in the new “Portraits of a Screen Star” campaign for London-based fashion house Self-Portrait.
Shot in Seoul by British photographer Oliver Hadlee Pearch, the project departs from standard print ads to present a four-part series of short films styled as cinematic audition tapes.
The campaign casts Jisoo across four distinct roles, kicking off with the premiere episode, “The Enigma.” In the opening video, she plays a curious and mischievous character dressed in a grey button-knit playsuit, a red check frayed-knit jacket, and a purple faux-leather skirt from the label’s newest collection.
The campaign continues a close creative partnership between Jisoo and Self-Portrait founder Han Chong. In March 2024, Jisoo made history as the first recording artist to front the brand, going on to anchor its Spring/Summer 2024, Pre-Fall 2024, Pre-Fall 2025, and Fall/Winter 2025 campaigns.
Before partnering with Jisoo, the contemporary fashion house built its profile through high-glamour campaigns starring top international runway models, including Naomi Campbell, Gigi Hadid, Bella Hadid, and Emily Ratajkowski.
The audition tape theme aligns directly with Jisoo’s active pivot into screen acting under her independent agency, BLISSOO. In addition to her global music career with BLACKPINK, she has expanded her filmography with leading roles in the zombie drama Newtopia, the fantasy feature Omniscient Reader’s Viewpoint, and the romantic comedy series Boyfriend on Demand.
Jisoo continues to expand a diverse commercial slate. Following a summer Dior Backstage campaign with Jenna Ortega, she headlined Salomon’s Fall/Winter 2026 ‘Blue Perspective’ technical outerwear launch in August, alongside active partnerships with Cartier and Alo Yoga.
Self-Portrait will unveil the remaining three short films and character looks in the series throughout September 2026.
Takeaways
The “Portraits of a Screen Star” campaign highlights a smart shift in how contemporary fashion brands work with long-term ambassadors. Instead of repeating standard catalog poses, Self-Portrait turns Jisoo’s actual career transition into the creative premise itself.
By leaning into audition tapes and character studies, the brand treats her acting ambitions as narrative fuel rather than a side note. This keeps the multi-year partnership feeling fresh, relatable, and authentic.
For luxury and contemporary fashion houses competing for attention, building multi-episode video projects creates sustained buzz over weeks, outperforming single-day photo drops in digital engagement.
How does framing fashion campaigns as episodic short films change the way audiences connect with new clothing collections? Will more mid-tier luxury labels trade one-off supermodel campaigns for multi-year narrative series with multi-hyphenate stars?
