- Dutch DJ and music producer Seth Hills has signed with Active Talent Agency for live touring representation worldwide, excluding the United States.
- Music booking agent Aaron Cook will manage Hills’ international live calendar and festival routing across non-US territories.
- Hills maintains his domestic representation with Independent Artist Group (IAG) for United States touring and retains Jet Lag Management for full artist management.
- The signing reinforces Active Talent Agency’s continued 2026 roster expansion across global dance and electronic music.
Dutch DJ and producer Seth Hills has signed with Active Talent Agency for worldwide live representation, excluding the United States. Agent Aaron Cook will spearhead Hills’ international live schedule, targeting major club circuits and festival stages across Europe, Asia, and Latin America.
Hills operates on a dual-agency setup to balance his international and American markets. He continues to work with Independent Artist Group (IAG) for live touring throughout the United States, while Jet Lag Management directs his overall career strategy and brand development.
Over recent years, Hills has established himself as a high-demand producer in the bass house and electro scene. After breaking out with heavy-hitting singles on Martin Garrix’s STMPD RCRDS and Spinnin’ Records, he co-produced “Biochemical” with Garrix on the IDEM project.
His release momentum continued with the club weapon ‘Losing My Mind’ on Tomorrowland Music alongside standout releases and festival anthems across leading dance imprints.
Hills’ signing highlights Active Talent Agency’s accelerating push into electronic music, building on recent momentum that brought rising house talent Merow on for worldwide representation alongside hard techno powerhouse Cera Khin earlier this year.
Takeaways
Splitting territorial live representation between specialized agencies has become an essential strategy for modern European electronic artists.
Rather than depending on a single agency to handle every territory, pairing a UK-based live powerhouse like Active Talent Agency with an established US giant like IAG gives Seth Hills dedicated, boots-on-the-ground focus in distinct territories.
For Active Talent Agency, adding Hills balances their recent run of underground and hard techno acquisitions with a commercially proven, mainstage electro act who regularly collaborates with industry leaders like Martin Garrix.
How will partnering with Active Talent Agency improve Seth Hills’ festival billing across Europe and Asia? Which international festival stage do you think is best suited for Hills’ high-energy club sound next season?
