- Alexandra Devlin has joined Entertainment 360 as a Partner, returning to the management company where she first started her career as an assistant under Founding Partners Suzan Bymel and Evelyn O'Neill.
- Devlin spent eight years at WME across Brand Partnerships and Digital Media, co-leading the crossover group with a client roster that included Addison Rae, Benito Skinner, Paige DeSorbo, Vivian Tu, and Tinx, among others.
- Before WME, Devlin served as EVP at Light Switch Digital and as a talent manager at Digital Brand Architects, building deep expertise in influencer management and branded deal-making.
- Her arrival at E360 bolsters the firm's growing focus on creators, lifestyle talent, and multi-hyphenate artists, a push powered in part by a 2025 strategic minority investment from The Carlyle Group.
Alexandra Devlin is heading back to where it all started. The digital media executive has joined Entertainment 360 as a Partner, departing after eight years at WME where she worked across Brand Partnerships and Digital Media.
Devlin began her career at ICM Partners before working as an assistant under Founding Partners Suzan Bymel and Evelyn O’Neill at Entertainment 360.
She then went on to Digital Brand Architects and Light Switch Digital, where she rose to EVP, before joining WME as a digital agent in 2018, focusing on brand deals and linking digital talent with major brands.
At WME, Devlin co-led the crossover group, building multi-platform careers for clients including Addison Rae, Benito Skinner, Paige DeSorbo, and Vivian Tu.
Much like Hannah McElroy’s recent pivot to Another Management Company after building digital strategy experience at major firms, Devlin’s return reflects a wider shift of creator economy specialists finding a sharper lane inside management companies rather than big agencies.
Entertainment 360 received a strategic minority investment from The Carlyle Group in 2025, the first outside funding in the company’s 22-year history, as the firm enters an aggressive growth phase.
The company has been stacking key hires to match, and much like Kevin Spellman’s move from Vector Management to the newly launched Borchetta Entertainment Group, Devlin’s signing signals that experienced reps with deep niche expertise are choosing firms with real growth momentum over legacy size.
Takeaways
This hire is a big deal on multiple levels. Devlin isn’t just a well-credentialed executive, she’s someone who helped build the creator economy infrastructure at one of Hollywood’s most powerful agencies.
Joining E360 as a Partner, not a manager or VP, means she has real equity in what gets built next. That’s the kind of commitment that drives roster movement.
Entertainment 360’s positioning is also becoming clearer. The Carlyle investment gave them capital; hiring Devlin gives them credibility in the fastest-growing segment of the entertainment business.
Clients who are creators first, but want to extend into film, TV, and brand businesses, will find E360 increasingly compelling. and Devlin knows exactly how to pitch that story.
The bigger question is what happens to her former WME client relationships. Creator economy talent tends to follow trusted reps.
Does a Partner-level hire with this specific creator economy background signal that E360 is positioning itself as a direct alternative to agency representation for digital-native talent? Could this trigger a domino effect of other digital-focused WME agents reassessing their own positions?
