- TikTok creator Salome Andrea, known for lifestyle, fashion, beauty, and parenting content, has signed with boutique talent agency Smith & Saint for representation, with agent Kaila McWilliams at the helm.
- Andrea boasts 1.6 million TikTok followers and over 230 million likes, and continues to be managed by Digital Brand Architects, the industry's pioneering influencer management firm.
- The signing is part of Smith & Saint's expanded push into digital, sports, and culinary talent following a recent brand refresh.
- Andrea previously partnered with JCPenney through Digital Brand Architects, a brand deal that highlights the commercial weight she already carries.
Salome Andrea, the SLC and LA-based TikTok creator with 1.6 million followers and over 230 million likes, has signed with boutique talent agency Smith & Saint for representation. Agent Kaila McWilliams will handle her at the firm.
Andrea continues to be managed by Digital Brand Architects, the New York-based company widely regarded as the first influencer management firm in the industry.
Her content covers lifestyle, fashion, beauty, and parenting, pillars that have already landed her brand deals including a campaign with JCPenney.
The move is part of a wider expansion at Smith & Saint, which was co-founded in 2018 by attorneys Madison Smith and Britt St. George as a female-led boutique.
The agency recently completed a brand refresh, extending its reach across sports, digital, and culinary talent. Recent signings include The Bachelor star Litia Garr, gymnasts Sunisa Lee and Stephen Nedoroscik, and Dancing with the Stars pros Jenna Johnson and Val Chmerkovskiy.
This signing mirrors a growing pattern in creator representation: similar to Embreigh Courtlyn’s recent deal with WME, Untitled, and The Loft Entertainment, where digital talent is leveling up with established agency infrastructure.
The trend also echoes Sophie Porley’s move to The Arc Group for management, strengthening how top-tier representation is becoming the norm for serious creators.
Takeaways
This is a calculated power move. Salome Andrea already had the audience, 1.6 million TikTok followers and 190M+ likes aren’t small numbers, but signing with Smith & Saint signals she’s ready to play a bigger game.
Smith & Saint isn’t just a digital agency; it’s a brand-builder with a track record of turning social figures into crossover names. Paired with the infrastructure of Digital Brand Architects on the management side, Andrea now has a full-circle team around her.
For Smith & Saint, the signing continues what looks like a very deliberate push: bring in high-engagement creators across lifestyle and fashion, and add them to a roster that already has Olympians and prime-time TV talent. That’s a compelling pitch deck for brands.
With 1.6M followers and a proven brand deal history, what kinds of commercial partnerships should Salome Andrea be targeting next? Smith & Saint keeps a deliberately small roster, what does Salome Andrea’s addition tell us about the type of creator the agency is betting on for its next chapter?
