- Camila Cabello has signed with align Public Relations for worldwide PR representation, excluding Europe/UK, with publicist Paul Samaha leading the account.
- She retains Edge Publicity for UK/Europe PR, Full Stop Management for management, and William Morris Endeavor (WME) for US booking representation.
- The signing builds on align PR's recent music momentum, the firm also added Cody Simpson to its roster for PR.
- Cabello is currently deep in the studio working on her highly anticipated fifth studio album, the follow-up to her 2024 release C,XOXO.
Camila Cabello has added align Public Relations to her team for worldwide PR representation, excluding Europe/UK. Publicist Paul Samaha will handle her account at the firm.
She continues her UK/Europe press with Edge Publicity, remains managed by Full Stop Management, home to Harry Styles, Tate McRae, and John Mayer. William Morris Endeavor (WME) continues to handle her US booking representation.
The move is a step up in PR power for the Cuban-American pop star, who broke out globally with the Diamond-certified “Havana,” debuted at No. 1 on the Billboard 200 with her self-titled album in 2018, and has since released Romance (2019), Familia (2022), and C,XOXO (2024). She wrapped the Yours, C Tour in 2025, grossing $3.8 million across 15 headline shows.
The align PR signing mirrors what has become a pattern at the firm, much like when align PR brought on Cody Simpson for public relations, the company continues to deepen its music roster with global artists at pivotal career moments.
Founded by Nicole Perez-Krueger and now part of the Irving Azoff-backed ADD Collective, align PR counts Madonna, Selena Gomez, and Zayn Malik among its high-profile clients, a peer group that makes it a natural PR home for Cabello.
This is consistent with the wider industry trend of artists aligning with heavyweight PR shops during album cycles, as seen when Ludwig Göransson signed with Lede Company for public relations ahead of a major creative push.
Cabello is currently recording her fifth studio album, reportedly collaborating with Timbaland, Tove Lo, Major Lazer, and producer Mike Dean. The record is expected to be one of the most-watched pop releases of the coming cycle.
Takeaways
Camila Cabello is building her team with intention heading into what could be her biggest album cycle yet.
Bringing align PR into the fold, a firm now backed by the same Irving Azoff-connected ADD Collective that intersects with her management world at Full Stop, suggests a tighter, more coordinated approach to her rollout.
With Paul Samaha handling the day-to-day and Edge Publicity keeping the UK/Europe lane covered, Cabello now has a truly global PR infrastructure in place. The timing, deep in studio sessions with A-list collaborators, makes it clear: this signing is groundwork for something big.
Could Cabello’s fifth album be the career reset that brings her back to the top of the charts after C,XOXO debuted outside the top 10? With align PR’s ADD Collective ties overlapping with the Azoff-led Full Stop Management world, how much will the synergy between management and PR define her next rollout?
