- GK Barry has signed with Impressive PR for public relations in the UK, with founder Mel Brown leading the account.
- The TikTok-turned-television star continues her digital management partnership with HLD Talent.
- GK Barry recently appeared in Netflix's Missing You, competed on I'm a Celebrity…Get Me Out of Here! 2024, and is a confirmed participant in Soccer Aid 2026.
- Impressive PR, founded in 1998 by Mel Brown, recently also handles PR for Danny Beard, winner of RuPaul's Drag Race UK Series 4.
GK Barry has added Impressive PR to her representation team for public relations in the UK. Founder and publicist Mel Brown will oversee her account at the agency, which has operated since 1998 across music, comedy, personalities, and podcasters.
Born Grace Eleanor Keeling, GK Barry rose from TikTok comedy clips to become one of the UK’s most recognisable multi-platform personalities.
She hosts the chart-topping Saving Grace podcast under The Fellas Studios, became the youngest-ever Loose Women panellist in August 2024, and competed in I’m a Celebrity…Get Me Out of Here! Series 24, finishing fifth.
Most recently, she made her acting debut in Netflix’s Harlan Coben’s Missing You and is set to appear in Soccer Aid 2026. She retains HLD Talent for ongoing career management.
Similar to Cara Delevingne’s recent PR move with Satellite 414 and Izzy Escobar’s signing with Pitch Perfect PR, the deal underlines how talents are increasingly investing in dedicated PR infrastructure.
Impressive PR also recently handles publicity for RuPaul’s Drag Race UK winner Danny Beard.
Takeaways
GK Barry is no longer just a content creator, she’s a fully-fledged media personality, and this signing makes that official.
Bringing in Mel Brown and Impressive PR signals a deliberate push into more traditional entertainment press territory (think TV, radio, print, and festivals) not just brand deals and viral moments.
With I’m a Celebrity, Netflix, Loose Women, and Soccer Aid already on her CV in quick succession, the timing of a PR signing couldn’t be more strategic.
For Impressive PR, landing a creator with GK Barry’s crossover appeal adds significant digital-first firepower to a roster that has historically leaned on comedy and music acts. It’s a smart evolution for the agency.
Will a dedicated publicist help GK Barry land more traditional media roles beyond social-first brand campaigns? Does this signing suggest she’s actively positioning herself for a long-term television presenting career?
