- London-based DJ and producer Shae Reid has signed with Cumac Bookings for worldwide live music and touring representation, with Nicole Clark leading the deal.
- Reid's debut single "Let's Dance" has already drawn early support from Jamie Jones, Skepta, Vintage Culture, Sarah Story, Jamback, and Nic Fanciulli.
- She is booked for an Ibiza season with Defected, PIV, and Mas Tiempo, plus a main stage slot at Run.Away Festival.
- Cumac Bookings continues an active 2026 signing run, having recently added LEVS, Aaron Sevilla, and Gustavo Dominguez to its global roster.
Shae Reid has signed with Cumac Bookings for worldwide live music and touring representation. Agent Nicole Clark will oversee global bookings for the rising London-based house and tech house DJ and producer.
Reid has been steadily building her name on the UK circuit, playing for respected brands including Defected, PIV, and Mas Tiempo. Her debut single “Let’s Dance” has already landed early co-signs from Jamie Jones, Skepta, Vintage Culture, Sarah Story, and Nic Fanciulli.
This summer shapes up as a breakout moment, with shows for Defected, PIV, and Mas Tiempo in Ibiza, alongside a main stage performance at Run.Away Festival.
For Cumac, the signing continues a busy year of roster expansion. The Galicia-based worldwide agency recently brought aboard LEVS and added Aaron Sevilla and Gustavo Dominguez to its roster in January 2026.
The move mirrors a broader wave of agency activity reshaping the European electronic scene, as seen with Brina Knauss signing with Analog Agency earlier this month.
Takeaways
This deal is a significant vote of confidence in Shae Reid at exactly the right moment. Launching her recording career with “Let’s Dance” while simultaneously locking in an Ibiza season and a festival main stage slot suggests her team is moving with real intention, not just momentum.
The early support from names like Jamie Jones and Skepta is not cosmetic. it signals genuine crossover appeal across the house and UK music worlds.
For Cumac Bookings, adding Reid strengthens their UK presence at a time when London’s club export power is at a high, and agent Nicole Clark’s direct involvement points to a hands-on global routing strategy.
Will Cumac Bookings’ existing relationships with major festival promoters land Reid her first Tomorrowland or Sonus-level slot before the year is out? Does this signing signal Cumac’s deliberate push to strengthen their UK roster and compete more directly in London’s competitive booking market?
