- Jayda Cheaves has signed with WME for representation, parting ways with The Team (formerly Wasserman), which she joined in January 2026.
- She retains The Dime Agency for management.
- WME will work to expand her business empire, which already includes Waydamin, Jayda Cheaves Beauty, Fidele Clothing, and Girl Wipes, into new entertainment and brand verticals.
- Cheaves commands a combined social following of over 13 million across Instagram, TikTok, and YouTube.
Jayda Cheaves, Atlanta-based entrepreneur, influencer, and CEO, has officially signed with William Morris Endeavor (WME) for representation.
The move comes just months after Cheaves, 28, signed with Wasserman in January 2026. That agency later rebranded as The Team amid a formal sales process, and Cheaves has since parted ways with them. She continues to be managed by The Dime Agency.
WME is increasingly planting flags in the creator economy, signing digital-first talent looking to cross over into traditional entertainment and brand deals, similar to how they recently added Ricardo Perez and Embreigh Courtlyn to their roster.
For Cheaves, the agency will look to leverage her 8.4 million Instagram followers, 4.7 million on TikTok, and over 400,000 YouTube subscribers to open doors beyond social media.
By 16, Cheaves was already turning Poshmark resales into a business. She later built Waydamin, a clothing brand she launched in 2016, into a multi-million-dollar label, followed by Jayda Cheaves Beauty, Fidele Clothing (children’s apparel), and Girl Wipes.
She has collaborated with Savage x Fenty, Pretty Little Thing, and True Religion, and hosts her podcast Act Normal. On screen, she starred in the BET+ reality series The Impact: ATL and appeared in the Amazon Prime documentary My Time Now.
With WME now in her corner, Cheaves is clearly positioning for her next chapter, one that goes well beyond the ‘gram.
Takeaways
Jayda Cheaves is not just switching agencies; she’s making a calculated power move. Leaving The Team (formerly Wasserman) after less than six months signals she’s not interested in settling while an agency figures itself out mid-rebrand.
Landing at WME, one of the top three Hollywood agencies, puts her in a room with major brands and entertainment infrastructure. This is a creator-entrepreneur who has already done the hard work; now she’s getting the machinery to match her ambition.
Will WME help Cheaves land a major retail or licensing deal that takes Waydamin or Jayda Cheaves Beauty into brick-and-mortar? Could a scripted TV or film project be next? Is WME’s growing creator economy push a sign that traditional Hollywood agencies are finally taking influencer-entrepreneurs as seriously as A-list actors?
