- LA indie duo The Rose Hips have signed with ROAM for worldwide live touring representation.
- Ali Hedrick and Maxx Lesnick will handle the globe Europe/UK; David "Skully" Sullivan-Kaplan covers Europe/UK.
- The band's new three-song project, "Harder to Stand," arrived this month, following breakout singles "Spacey" and "The Sound."
- The duo formed just over a year ago and has built its audience, including 5 million-plus streams on "Spacey" and nearly 1 million monthly Spotify listeners, without a label or prior agency.
Los Angeles indie duo The Rose Hips have signed with ROAM for worldwide live touring representation. Ali Hedrick and Maxx Lesnick will lead the deal across the world, excluding Europe/UK, while David “Skully” Sullivan-Kaplan takes on Europe/UK bookings.
Formed just over a year ago by Dane Schumacher and Michael Marguet, the Bay Area-raised, LA-based pair have built a sizable following with no label and no prior agency behind them.
Debut single “Spacey,” released in April, has topped 5 million Spotify streams and helped push the group to nearly 1 million monthly listeners. Follow-up single “The Sound” landed in May, and the duo’s newest release, a three-song project titled “Harder to Stand,” arrived earlier this month.
The signing lands as ROAM keeps expanding aggressively. Formed in September 2025 from the merger of Arrival Artists and ATC Live, the independent agency now represents more than 800 artists worldwide, including Fontaines D.C., Nick Cave & The Bad Seeds, and Amyl & The Sniffers.
In recent months, ROAM has added Chicago singer-poet Jamila Woods after her exit from CAA, pulled Nashville artist Liam St. John over from WME, and brought on Scottish singer-songwriter Ben Walker for worldwide touring representation.
Takeaways
This is ROAM betting early on a DIY success story. The Rose Hips built real numbers (streams, listeners, momentum) with zero industry infrastructure behind them, and ROAM is stepping in right as that groundwork could start converting into paid touring.
Splitting the territory between Hedrick/Lesnick and Sullivan-Kaplan suggests the agency is already anticipating international demand rather than reacting to it.
This also fits a broader pattern: ROAM isn’t just poaching established acts from CAA and WME; it’s planting flags early with unsigned, streaming-driven artists too.
Can The Rose Hips convert streaming numbers into ticket sales without a label’s marketing machine behind them? Does “Harder to Stand” hint at a heavier, festival-ready live show ahead? Does this signal ROAM is now actively scouting pre-label, streaming-first artists rather than waiting for them to break?
