- Chet Hanks stars in Julie's new "I'm With Stupid" campaign alongside Extra Dirty host Hallie Batchelder, positioning him as the "stereotypical himbo" to promote the brand's FDA-approved morning-after pill.
- The campaign includes a rap video, gym clips, and fit-check overflow, all shot by photographer Walker Bunting, with Batchelder sporting an "I'm With Stupid" tee throughout.
- Julie's emergency contraceptive pill is available without a prescription, proof of ID, or parental consent at CVS, Walmart, Target, and via delivery.
Chet Hanks is many things: an actor, rapper, internet provocateur, son of Tom Hanks, and now, apparently, the face of a morning-after pill campaign.
Julie, the Gen Z emergency contraceptive brand co-founded by Julie Schott, dropped its boldest campaign yet on June 26, 2026, enlisting Hanks and Extra Dirty host Hallie Batchelder for a shoot and video series titled “I’m With Stupid.”
The Walker Bunting-shot campaign pairs Hanks with Batchelder in a series of visuals built around the brand’s core message: having a himbo boyfriend is one thing, having one father for your children is another.
In one clip, Hanks freestyles a rap about Batchelder while driving, while she responds by holding a box of Julie directly to the camera. It’s self-aware, absurdist, and exactly on-brand for a company that built its name on humor, not unlike how Heather McMahan teamed with Unisom for a health-forward, personality-led campaign.
For Hanks, this campaign lands at a high-visibility moment. His role as Travis Bugg on Netflix’s Running Point, a tattooed, wannabe-rapper basketball player, earned an 89% Rotten Tomatoes score when Season 2 dropped in April 2026. He also performed at Stagecoach for the first time and starred in a State Farm integrated campaign tied to the Running Point Season 2 premiere.
The trend of personalities leaning into their online persona for brand deals is gaining steam. Much like Izzy Escobar’s recent partnership with Extra Gum, this campaign is as much about identity as it is about product.
Julie has a growing celebrity partnership track record: the brand partnered with Olivia Rodrigo on her 2024 tour, worked with Summer House reality star Ciara Miller on a spring break merch campaign in March 2025, and has previously run campaigns with actress Esther Povitsky.
Julie’s emergency contraceptive is FDA-approved, available at CVS, Walmart, and Target, and requires no prescription, ID, or parental consent.
Takeaways
This campaign is a genuinely sharp marketing play. Julie isn’t just selling a pill, it’s selling the idea that contraception decisions belong to women, even when the men in their lives are lovingly a lot.
Tapping Chet Hanks, a figure who has built a career out of being his own most ridiculous character, is a calculated wink. The “I’m With Stupid” framing keeps it fun without minimizing the product’s importance.
The bigger story here is that Julie continues to push emergency contraception into mainstream pop culture spaces most pharma brands would never touch.
Does leaning into Chet Hanks’ “himbo” persona normalize important reproductive health conversations or risk trivializing them? Could Chet Hanks’ polarizing public image actually help Julie reach audiences that traditional health campaigns miss entirely?
