- Mario Lopez hosted a bottle-signing event for Casa México Tequila on June 28 at Premier Wine & Spirits in Amherst, NY.
- The free, first-come event let fans meet Lopez and grab a personally autographed bottle while supplies lasted.
- Lopez co-owns the tequila brand alongside boxing legend Oscar De La Hoya, and his history with the brand goes back to his own wedding.
- The stop adds to a busy stretch of brand work for Lopez, who recently fronted a nationwide hunger-relief campaign.
Mario Lopez brought his tequila partnership to Western New York this weekend, hosting a bottle-signing event for Casa México Tequila at Premier Wine & Spirits in Amherst on Sunday, June 28.
Fans lined up between 2:00 and 3:30 p.m. for a chance to meet the actor and television host in person and walk away with a bottle signed just for them.
This isn’t a paid spokesperson gig for Lopez; he’s an actual co-owner of the brand, alongside boxing icon Oscar De La Hoya. Casa México is crafted in the highlands of Jalisco from 100% Blue Weber agave, slow-cooked using traditional methods with no additives.
Lopez’s connection to the spirit predates the business deal entirely: a friend introduced him to the tequila years ago, and he loved it so much he served 120 bottles of it at his own wedding in Punta Mita.
The Amherst stop lands during an especially active stretch for Lopez’s brand calendar. He recently became the face of Albertsons Companies Foundation’s nationwide hunger-relief push, and he’s also logged ambassador roles with HONE Health and IPSIPay, plus his own footwear venture, Mario Lopez Shoes.
Beyond the bottle, Lopez stays busy hosting NBC’s “Access Hollywood” and multiple iHeartMedia radio shows.
Casa México itself has leaned into star power before; its ownership group already includes De La Hoya, and the brand sits in a tequila market increasingly crowded with celebrity-backed labels, echoing recent moves like Cristo Fernández’s campaign for Tequila Cazadores.
Takeaways
Lopez didn’t sign a check and slap his name on a bottle. A friend introduced him to Casa México years ago, and he loved it enough to pour 120 bottles of it at his own wedding in Punta Mita. The business deal came after.
Oscar De La Hoya is his business partner. Two icons from very different arenas (TV hosting and professional boxing) co-own this brand together.
Lopez is quietly building a brand empire. Between Casa México, a hunger-relief campaign for Albertsons Foundation, ambassador deals with HONE Health and IPSIPay, and his own shoe line, the “Access Hollywood” host is running what amounts to a small portfolio company alongside his media career.
Celebrity tequila is getting crowded. Casa México is competing in a market where star power is becoming table stakes, not a differentiator. Whether Casa México can carve out the kind of cultural footprint Casamigos built remains an open question.
Does owning a stake in the brand make Lopez’s endorsement feel more authentic than a typical paid partnership? Is the celebrity-tequila market getting too saturated to stand out? What does a regional stop in Amherst, rather than a major city, say about how brands are targeting fans now?
