- Jordan Brand released Napheesa Collier's first-ever Player-Exclusive shoe, the "Queen Phee" Jordan Heir Series 2, on July 15, 2026, retailing for $115.
- The colorway is built around Minnesota Lynx team colors and hides personal details, including her daughter Mila's name, inside the tongue.
- Collier helped develop and test the Heir Series 2 silhouette but hasn't played in it during the 2026 season due to offseason ankle surgery.
- The release comes as Collier nears her long-awaited 2026 season debut with the Lynx.
Jordan Brand is honoring Napheesa Collier with her first Player-Exclusive sneaker. The “Queen Phee” Jordan Heir Series 2 dropped on July 15 for $115, dressed in True Blue, Baltic Blue, Volt Tint, and Black, a nod to the Minnesota Lynx’s color scheme. Hidden inside the tongue are the words “Mila,” her daughter’s name, and “Queen Phee,” her nickname.
Collier was one of the key athletes behind developing the Heir Series 2, a non-Air performance model built for speed and stress-tested by Team Jumpman.
Ironically, she still hasn’t played a 2026 game in it. Collier underwent surgery on both ankles in the offseason, but she returned to Lynx practice on July 1 as she works toward her season debut.
Coach Cheryl Reeve said her return “could be imminent,” with the Lynx tied atop the WNBA standings entering the stretch before the All-Star break.
The sneaker caps a big year of brand growth for Collier. In April, she signed a personal endorsement deal with Ally Financial, building on Ally’s existing sponsorship of Unrivaled, the 3×3 league she co-founded. She holds deals with Deloitte, Care.com, Dyson, and GEICO, and joined Jordan Brand’s roster in May 2025.
Jordan Brand’s women’s basketball push has accelerated fast. The label signed Maya Moore back in 2011, and this year alone added Azzi Fudd and, most recently, rookie guard Georgia Amoore ahead of her Washington Mystics debut. A P.E. for Collier signals she’s now firmly at the top of that roster.
Takeaways
A Player-Exclusive is more than merch; it’s a brand telling an athlete she’s a franchise cornerstone before she’s even played a game that season.
Jordan Brand didn’t wait for Collier’s return to make that statement; they made it while she was still rehabbing. That’s a vote of confidence most athletes only get after a signature shoe deal, not before one.
Does releasing a P.E. before Collier’s season debut suggest Jordan Brand is betting on her narrative as much as her stats? How much does the personal detailing (daughter’s name, nickname) shape fan connection to athlete sneakers versus pure performance specs?
