- Khloé Kardashian's snack brand Khloud launched Khloud Plus Collagen Protein Chips on August 10, 2026, exclusively at Walmart.
- Each 1.6-oz bag delivers 17g of total protein, including 2g of hydrolyzed collagen.
- The line debuts in Khloud's core chip flavors plus a new Jalapeño flavor exclusive to Walmart.
- It builds on Khloud's April 2026 Protein Chips launch, which debuted exclusively at Target with 7g of protein per serving.
Khloé Kardashian’s snack brand Khloud has added collagen to its protein lineup. On August 10, 2026, the company introduced Khloud Plus Collagen Protein Chips, a new tier of its tortilla-chip line built around hydrolyzed collagen, launching exclusively at Walmart.
Each 1.6-ounce bag delivers 17 grams of total protein, including 2 grams of hydrolyzed collagen. The chips debut in Khloud’s familiar flavors alongside a new Jalapeño option exclusive to Walmart.
Kardashian, who co-founded Khloud, said the collagen addition followed the strong reception of the brand’s original Protein Chips.
“We launched Protein Chips just a few months ago, and reception has been so positive — it felt like the right place to introduce collagen,” she said, adding that the baking process let her team fold in the extra nutrients without changing the taste or texture fans expect.
Khloud began in 2025 with a Protein Popcorn trio before its Protein Chips debuted exclusively at Target on April 8, 2026. That expansion pushed Khloud past 29,000 retail doors nationwide. Khloud Plus now brings the brand’s newest format to Walmart shelves.
The launch lands amid a packed year for Kardashian’s endorsement slate. In April, she signed on as It’s a 10 Haircare’s first-ever global brand ambassador, and in June, she and LUXE Brands launched XO BLUE, her third fragrance. She also continues starring in and executive producing The Kardashians on Hulu.
Khloud has not brought on any outside celebrity partners; Kardashian remains its sole famous face and co-founder.
Takeaways
Khloud isn’t behaving like a typical celebrity licensing play; it’s iterating fast: popcorn to chips to collagen chips in about 18 months.
Splitting retail exclusives (Target for Protein Chips, Walmart for Khloud Plus) is a deliberate way to court two mass-retail giants instead of camping out with one.
And baking collagen into a chip, rather than a drink or supplement, taps directly into the “functional snacking” surge that’s growing faster than the broader category.
Meanwhile, Kardashian is running food, hair care, fragrance, and TV lines all at once, a portfolio pace that’s either smart diversification or a lot of plates to keep spinning.
Can “functional” snacking sustain momentum, or is collagen-in-a-chip a passing wellness trend? Could the Walmart-exclusive Khloud Plus later expand to other retailers, the way Protein Chips grew beyond Target?
