- Colm Dillane and Mercedes-Benz have launched a soccer-themed limited-edition capsule collection timed to the FIFA World Cup, celebrating seven World Cup-winning nations: Brazil, Uruguay, Germany, Argentina, France, England, and Spain, each paired with an iconic Mercedes-Benz vehicle from the brand's 140-year history.
- The collection premiered at KidSuper's Spring/Summer 2027 runway show in Miami on June 25, 2026, the first time KidSuper has presented its main collection outside Paris Fashion Week, and the limited pieces will be available in fall 2026.
- Each vehicle-country pairing is translated into a limited-edition fashion piece by Dillane featuring tailoring, leisurewear, and accessories with distinctive patches, embroidery, and bespoke detailing reflecting each nation's soccer legacy.
- This marks Dillane's second major Mercedes-Benz collaboration in under a year, following his June 2025 "Class of Creators" CLA art car and 13-piece capsule debut at Paris Fashion Week.
Colm Dillane, the Brooklyn-based designer and creative force behind KidSuper, has teamed up with Mercedes-Benz again, this time turning soccer history into a fashion statement.
The collaboration comes in the middle of the World Cup, with seven nations, each carrying one or more stars on their jersey, celebrated through carefully curated car and fashion pairings.
The Mercedes-Benz 220 SE represents Brazil’s 1958 win, the SSK honors Uruguay’s 1928 triumph, the 300 SL Coupé reflects Germany’s 1954 victory, the 450 SEL 6.9 marks Argentina’s 1978 title, the G 500 represents France’s 1998 championship, the 600 salutes England’s 1966 win, and the SLS AMG Coupé Electric Drive Concept celebrates Spain’s 2010 glory.
The collection premiered during KidSuper’s Spring/Summer 2027 runway show in Miami on June 25, a landmark moment as KidSuper’s first main collection show outside Paris, with the limited-edition pieces set to hit the market in fall 2026.
This is Dillane’s second major Mercedes-Benz collaboration in under twelve months. Dillane is already establishing himself as one of fashion’s most in-demand brand partners, starring in the Jameson “It’s What You Bring” campaign, and partnering with Bank of America and Complex to release a limited-edition soccer jersey, timed to the FIFA World Cup 2026.
At Paris Fashion Week 2025, he transformed the all-new Mercedes-Benz CLA into a handcrafted “superhero car” complete with turbine fins, balloons, and KidSuper’s signature “Kissing Face” motif, alongside a 13-piece capsule collection as part of the brand’s “Class of Creators” series.
Dillane has built KidSuper around the idea that fashion can be playful, artistic, and deeply personal, making soccer a natural fit, since soccer shirts and national kits have long operated as a global fashion language. It’s a vision that earned him a Karl Lagerfeld LVMH Prize and a spot on Forbes’ 30 Under 30 in Art & Style.
This collaboration follows LeBron James’ partnership with Mercedes-Benz for the custom Maybach S 680 project, a sign that Mercedes-Benz is deliberately placing itself at the intersection of sport, culture, and fashion in 2026.
Takeaways
This collab is bigger than a capsule drop. Mercedes-Benz is using the World Cup moment, arguably the largest cultural stage on the planet right now, to embed its 140-year automotive legacy into streetwear wardrobes.
And Colm Dillane is the perfect vehicle (pun intended): a genuine soccer obsessive who built a youth pitch on his Brooklyn rooftop and co-founded KidSuper Samba AC in Harlem. This isn’t a transactional deal; it’s a two-way cultural match.
The Miami premiere is also worth noting. Moving KidSuper’s runway outside Paris for the first time signals a deliberate push into the American market, timed perfectly against World Cup fever sweeping the host country.
Does tying luxury automotive heritage to soccer World Cup victories make Mercedes-Benz more aspirational, or does it risk diluting the brand’s prestige? Is Colm Dillane becoming the go-to designer for brands wanting credibility in both fashion and sports culture simultaneously?
