- Liverpool-based sportswear brand Montirex has signed four-division world champion and Olympic silver medallist Shakur Stevenson, with the full "Together Made" campaign launching across all Montirex platforms on June 29.
- The campaign's hero film, Motivated By Family, traces Stevenson's journey from the streets of Newark to the pinnacle of world boxing. It was directed by Anthony Crooke and Jay Johnson, and is accompanied by behind-the-scenes footage captured by Stevenson's brother, Azaiah.
- Stevenson's global standing in the sport gives Montirex a strategic gateway to accelerate expansion into North America and strengthen its credibility within the global combat sports market.
- The Stevenson signing is Montirex's second high-profile combat sports move in 2026, coming weeks after the brand inked a long-term exclusive deal with unbeaten UFC two-weight champion Ilia Topuria.
Shakur Stevenson, boxing’s undefeated four-division world champion and 2016 Rio Olympic silver medallist, has officially joined forces with UK performance sportswear brand Montirex in a major combat sports partnership.
The deal is rooted in Montirex’s “Together Made” platform and kicks off with a powerful campaign film bringing to life the people who have shaped Stevenson’s journey, both inside and outside the ring.
Titled Motivated By Family, the film was directed by Anthony Crooke and Jay Johnson, and is complemented by a series of supporting content, including family-led storytelling and behind-the-scenes footage captured intimately by Stevenson’s brother, Azaiah.
Montirex co-founder Danny Yuen called Stevenson “a generational talent and one of the most complete fighters in the world right now,” adding that his story, where he comes from, the people behind him, and the mindset he carries, perfectly reflect what Montirex stands for.
Stevenson himself is coming off one of the biggest wins of his career. The 28-year-old recently delivered a 119-109 masterclass over Teofimo Lopez at Madison Square Garden, capturing the WBO and Ring Magazine titles at junior welterweight.
He is also reportedly finalizing a deal with Dana White’s Zuffa Boxing, which would make him the promotion’s first true pound-for-pound, prime-age signing. Stevenson’s endorsement portfolio currently includes Reebok, PRIME Hydration, SNAC System, and Pātsch Tequila.
Montirex has built a high-credibility combat sports roster that bridges elite champions with grassroots talent. The lineup features UFC two-weight champion Ilia Topuria for its historic “Together Made” platform, UFC welterweight champion Leon Edwards for its late-2025 U.S. launch.
Much like how Anthony Joshua’s recent Wilkinson Sword campaign showed boxing royalty converting ring credibility into brand power, Stevenson’s Montirex partnership signals a fighter at the peak of both his athletic and commercial appeal.
The move also echoes Tyson Fury’s growing commercial footprint, proof that elite boxing names are increasingly becoming premium brand assets on the global stage.
Takeaways
This deal is about more than a jersey deal; it’s Montirex planting a flag in the U.S. boxing market with one of the sport’s most technically gifted and culturally resonant fighters.
Stevenson isn’t just a champion; he’s a Newark kid with a story that practically writes its own campaign. The “Together Made” creative angle feels genuinely earned, not manufactured, which is rare in sports sponsorship.
And for Stevenson, partnering with a fast-rising, credibility-first brand, rather than a legacy giant, says something about how he’s thinking about his image long-term.
The bigger picture? Montirex is systematically cornering the combat sports market: MMA with Topuria, boxing with Stevenson, making it the brand to watch in the fight world. If they keep this momentum, a mainstream breakout in North America isn’t a question of if, but when.
Can Montirex pull off what Nike did with combat sports, becoming the default kit of choice for elite fighters globally? With Stevenson reportedly finalizing a Zuffa Boxing deal, does his rising commercial profile make him the most marketable boxer on the planet right now?
