- Cara Delevingne is the face of Rag & Bone's fall 2026 campaign, which documents her on her first-ever music tour across Paris, Barcelona, London, and New York.
- The campaign officially launches August 25, 2026, alongside the fall collection drop, with behind-the-scenes content and on-/off-stage moments rolling out all summer.
- Delevingne debuted her film Club Kid at the 2026 Cannes Film Festival and signed with Warner Records, releasing debut singles "I Forgot" and "Out of My Head," with her debut album due this summer.
- The partnership marks a full-circle moment; Delevingne first walked Rag & Bone's runway back in 2011.
Cara Delevingne is going on tour, and Rag & Bone is going with her. The New York-based label announced on June 25 that the model, actress, and now musician is the face of its fall 2026 campaign.
Rather than a traditional studio shoot, the brand is documenting Delevingne in its pieces across her debut music tour, with stops already logged in Paris, Barcelona, and London.
On June 26, she took the stage at Brooklyn’s Baby’s All Right in Rag & Bone for her first New York show, the focal point of the campaign’s documentation.
The relationship between Delevingne and the brand runs deep, stretching back to her 2011 runway appearance, making this a genuine reunion, not a cold casting. She’s already been wearing the brand’s Essential rib tank and Logan featherweight denim throughout her tour, making the partnership feel organic.
The campaign’s key fall look, the Lawrence pant and blazer paired with the brand’s iconic Newbury Chelsea boot, was previewed in an exclusive teaser ahead of her Brooklyn show. The full fall collection spans denim, military-inspired blazers, tailoring, cashmere, and boots.
Jess Burns, Rag & Bone’s SVP of Marketing, said the brand looked for talent with “a lot going on”, and Delevingne, who just premiered Club Kid at Cannes and recently signed with Satellite 414 for public relations, fit perfectly. She signed with Warner Records and has released debut singles “I Forgot” and “Out of My Head,” with her debut album due this summer.
Cara Delevingne continues to expand her endorsement portfolio alongside the Rag & Bone partnership. She currently serves as a global ambassador for both L’Oréal Paris and APM Monaco, building on her high-profile appearance in Stella McCartney’s sustainability campaign.
Delevingne slots naturally into Rag & Bone’s legacy of casting cultural icons over traditional fashion models. This “creative-class” casting DNA traces back to the brand’s early campaigns with Kate Moss, Winona Ryder, and Michael Pitt, as well as its Men’s Project featuring distinct personalities like Wiz Khalifa and Mark Hamill.
This is a smart play: one part fashion campaign, one part rock documentary. In that sense, it echoes how Jaden Smith’s Christian Louboutin Men’s Fall/Winter 2026 Collection used a music-rooted talent to push a fashion story into new cultural territory.
Takeaways
This isn’t just a campaign; it’s Rag & Bone using a musician’s momentum to reestablish itself as culturally relevant. After being acquired by Guess? and WHP Global in 2024, the brand is clearly in rebuild mode, and tapping talent mid-ascent (rather than at peak saturation) is a calculated play.
Delevingne’s dual narrative (Cannes darling and debut artist) gives the brand two distinct news cycles to ride simultaneously. The decision to shoot live and on tour rather than in a controlled studio is equally deliberate: it signals rawness, authenticity, and a brand willing to move at the speed of culture.
Delevingne has pivoted from model to actress to musician, which identity is most commercially valuable to a brand like Rag & Bone right now? Could this tour-based campaign model become a playbook other fashion brands adopt in 2026?
