- Adidas tapped Tate McRae, Emilia Mernes and Nebraska volleyball star Harper Murray to front its debut Originals Sport womenswear line.
- The collection reworks the Superstar tracksuit with Climacool, AdiSoft and Lycra Adaptiv tech; pieces retail $40–$80.
- This is McRae's fourth Adidas rollout since 2024 and Murray's biggest campaign since her August 2025 NIL signing.
Adidas is putting a trio of rising women at the center of its first Originals Sport campaign. Tate McRae, Emilia Mernes and Harper Murray front the new womenswear line, which reworks the brand’s Superstar tracksuit into training gear using Climacool ventilation, AdiSoft comfort and Lycra Adaptiv stretch across bras, leggings, tanks and layering pieces priced $40 to $80.
Adidas’s global VP of sportswear and training partnerships, Lisann Costello, said the cast reflects “confidence, individuality and expressive performance,” with McRae and Mernes bringing style to training and Murray bringing performance to sport.
For McRae, it’s her fourth Adidas project since joining the brand in 2024, following the Z.N.E. capsule and this month’s Climacool campaign alongside Rodrigo De Paul and the Sabally sisters.
Outside Adidas, she remains a brand ambassador for Neutrogena and Essentia Water while touring behind her album “So Close to What.”
Mernes’ casting lands as she preps a new live album, “Emilia Tour en Vivo,” out this week, following a Coachella cameo with Luisa Sonza and a feature on the 2026 FIFA World Cup anthem “Somos Más.”
Murray, meanwhile, is making her most visible brand appearance since signing a multi-year Adidas NIL deal in August 2025, joining fellow Huskers Dylan Raiola and Lexi Rodriguez on the roster.
Adidas has kept its Originals bench active all year, handing Molly-Mae Hague creative control over a limited-edition Samba and Superstar II collaboration.
Takeaways
Adidas is betting that Gen Z doesn’t separate their workout wardrobe from their concert or campus wardrobe; pairing two pop stars with a Big Ten volleyball star is a deliberate blur of those lanes.
McRae’s fourth campaign in under two years all but confirms she’s become one of Adidas’s steadiest faces rather than a one-off co-sign, while locking in Murray before she turns pro keeps Adidas ahead of her next contract cycle. Mernes’ addition gives Originals a fresh foothold with Latin pop audiences right as she’s rolling out new music.
Does pairing pop stars with a college athlete genuinely reflect how women train, or is it pure aspirational marketing? Could Murray’s growing Adidas visibility now translate into an even bigger deal once she turns pro?
