- Alo Yoga has debuted its first-ever eyewear collection, six frame styles fronted by Amelia Gray, Lila Moss, and Lara Stone, alongside Alton Mason, Estelle Chen, and Matthew Noszka.
- The Miami-shot campaign was directed by Bardia Zeinali, photographed by Stuart Winecoff, and styled by Carlyne Cerf de Dudzeele.
- Frames are handcrafted in Japan from Takiron acetate, priced $250–$375, available online and at Alo Sanctuary stores worldwide, excluding Korea.
- Gray returns as a longtime Alo face, while Moss and Stone mark newer additions to the brand's roster.
Alo Yoga is stepping into eyewear, unveiling its first-ever sunglasses collection. The six-style line is fronted by Amelia Gray, Lila Moss, and Lara Stone, joined by Alton Mason, Estelle Chen, and Matthew Noszka.
Shot in Miami by director Bardia Zeinali and photographer Stuart Winecoff, with styling by Carlyne Cerf de Dudzeele, the campaign leans into sun-drenched pools, city streets, and vintage convertibles.
Moss wears pink-tinted Wire Frame shades poolside, Gray sports the sporty Speed sunglasses, and Stone poses in black Cat Eye frames behind the wheel of a car.
Each pair is handcrafted in Japan from Takiron acetate, with select styles featuring gold-plated or palladium hardware. Prices range from $250 to $375, landing at Alo Sanctuary stores worldwide, excluding Korea, and online.
Gray is no stranger to Alo, having long served as an ambassador and fronted the brand’s Atelier bag campaign alongside Candice Swanepoel and Daiane Sodre.
Moss and Stone mark newer faces for the label, which just weeks ago tapped comedian Jake Shane teams up with Alo for a digital wellness training series.
Off the eyewear set, Gray has had a packed 2026, including her recent SKIMS “Ultimate T-Shirt Bra” campaign and Gucci’s Spring/Summer push alongside Anok Yai.
Moss fronted Marc Jacobs Beauty and walked for Miu Miu, while Stone’s latest work spans an Elle France cover, an Adam Lippes spring 2026 campaign, and her long-running status as a face of Calvin Klein and L’Oréal Paris.
Alo Yoga has built out a wide roster of past and current faces beyond this eyewear cast, including Kendall Jenner, Hailey Bieber, Gigi Hadid, Kris Jenner, Candice Swanepoel, Jasmine Tookes, NBA star Jimmy Butler, and, most recently, digital creator Jake Shane.
Takeaways
Alo isn’t just selling sunglasses here; it’s making a case for itself as a full-blown luxury lifestyle house, following its moves into skincare and handbags.
Pairing three generations of modeling royalty (Moss carrying her mother Kate Moss’s legacy, Stone’s decades-long editorial run, Gray’s Gen-Z crossover appeal) with a comedian-fronted wellness series just weeks earlier shows a brand trying to have it both ways: high-fashion credibility and relatable, algorithm-friendly reach.
Gray’s repeat casting suggests Alo is quietly building its own bench of “house faces,” the same playbook Gucci and SKIMS have leaned on lately.
Can Alo’s eyewear compete in an already saturated luxury sunglasses market dominated by legacy houses? Does tapping Moss and Stone signal Alo chasing old-school supermodel prestige over its usual influencer-driven casting?
