- BBQ Chicken (Genesis BBQ Group) names Stray Kids' Felix its new Global Model.
- The deal taps Felix's massive worldwide fanbase to boost BBQ's international expansion, currently 800+ stores across 57 countries.
- Felix has reportedly been a longtime fan of BBQ, often naming menu favorites like Crunch Butter Chicken in fan interactions.
- The announcement adds to Felix's growing solo brand portfolio outside Stray Kids' music career.
Stray Kids’ Felix has a new gig, and it’s deliciously fitting. BBQ, the global K-chicken franchise under Genesis BBQ Group, announced on June 23, 2026 that Felix is its newest Global Model.
The brand said Felix’s polished image and international fan base match the premium identity it’s building worldwide. BBQ also noted Felix has long been a genuine fan of the chicken chain, often shouting out menu picks like the Crunch Butter Chicken and Jamaica Sausage & Rice Cake Chicken during fan interactions.
This isn’t Felix’s first major brand moment of the year. He recently became a global ambassador for adidas and fronted a campaign for Gong Cha, cementing his status as one of K-pop’s busiest brand faces in 2026.
On the music side, Stray Kids continue to dominate, having landed eight consecutive albums at No. 1 on the Billboard 200, a feat few acts in any genre can claim.
For BBQ, the partnership is part of an aggressive global push. With over 800 stores across 57 countries already, the brand says it plans to roll out new menu items and marketing campaigns alongside Felix in the coming months.
Takeaways
Brand deals like this aren’t random, they’re calculated bets on cultural reach. Felix isn’t just a pretty face for BBQ; he’s a built-in marketing engine with millions of fans across continents who’ll now associate fried chicken with their favorite idol.
For Stray Kids’ camp, it’s another sign their commercial value is climbing right alongside their chart dominance.
Will Felix’s chicken endorsement boost BBQ’s expansion into new international markets? How does Felix’s growing brand resume compare to other Stray Kids members’? What’s next for Felix as brands continue lining up for 2026 partnerships?
