Felix Endorsements Summary
Felix, a rapper, has endorsed a total of six brands, spanning across categories such as Footwear, Fast Food, Tea, Cosmetics and Makeup, Luxury Goods, and Cologne and Perfume. Among the brands Felix has partnered with are Adidas Originals as a Brand Ambassador since March 2026, BB.Q Chicken in a dual role as Brand Ambassador and for Product Collaborations starting in June 2026, and Gong Cha as a Brand Ambassador beginning in June 2025. These endorsements cover a diverse range of industries from apparel to food and beverages. Other celebrities associated with these brands include Brent Faiyaz and Show Suzuki.
6 Felix Endorsements Deals
Felix's endorsement deals have included collaborations with well-known brands such as Adidas Originals, BB.Q Chicken, and Gong Cha
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March, 2026Brand EndorsementsBrand Ambassador
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June, 2026Feel Crunch ChickenUnited StatesBrand EndorsementsBrand AmbassadorProduct Collaborations
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June, 2025Brand AmbassadorBrand Endorsements
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August, 2025Brand AmbassadorBrand Endorsements
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August, 2023Brand AmbassadorEvent AppearancesProduct CollaborationsCharitable EndorsementsBrand Endorsements
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August, 2025Sunshine PerfumeSouth KoreaBrand Endorsements
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11
Brand Categories Endorsed by Felix
Felix's endorsements span a diverse range of product types, including Accessories, Clothing Store, and Cologne and Perfume. This variety illustrates the wide spectrum of product categories Felix is associated with, highlighting their versatile brand affiliations.
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Felix Endorsement News
Stray Kids’ Felix Named New Global Icon And Ambassador For Adidas
Celebrity Name: Felix (Lee Yong-bok) Brand Name: Adidas Originals Deal Type: Global Icon & Ambassador Announced: March 14, 2026 (first campaign launches March 26, 2026) Impact: Strengthens Adidas’ position with Gen Z and K‑pop audiences, deepens Felix’s luxury‑meets‑street fashion profile,…
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Stray Kids’ Felix Partners With Gong Cha for Global Campaign
Celebrity Name: Felix (Stray Kids) Brand Name: Gong Cha Represented By: JYP Entertainment Deal Type: Global Brand Ambassador / Multi-Channel Campaign Announced: March 30, 2026 Impact: Significant boosts in brand awareness, online mentions, fan engagement, and global market push for…
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Stray Kids’ Felix Named Global Model for BBQ Select
Stray Kids' Felix has a new gig, and it's deliciously fitting. BBQ, the global K-chicken franchise under Genesis BBQ Group, announced on June 23, 2026 that Felix is its newest Global Model. The brand said Felix's polished image and international…
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Stray Kids' Felix Named Brand Ambassador for bb.q Chicken
Stray Kids' Felix is making his love of Korean fried chicken official. bb.q Chicken, the global Korean fried chicken chain under Genesis BBQ Group, named the 25-year-old Stray Kids member its new brand ambassador, timed to the launch of a…
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Felix Endorsements FAQ
What brands has Felix endorsed?
Felix has endorsed 6 brands, including prominent names like Adidas Originals, BB.Q Chicken and Gong Cha. For a complete list, check out the endorsements section on Felix's profile.
What businesses has Felix invested in?
Some businesses endorsed by Felix might have also benefited from their financial investments. In some cases, Felix may have received equity in return for their endorsement or collaboration with the brand.
What product types has Felix endorsed?
Felix has endorsed
11 types of products. Some of the industries and product types that Felix has endorsed include Accessories, Clothing Store, Cologne and Perfume.
How does Felix choose brands to endorse?
Celebrities like Felix usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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