Felix Endorsements Summary
Felix, a rapper, has engaged in endorsements with a variety of brands, reflecting his diverse interests in sectors such as footwear, fast food, tea, cosmetics and makeup, luxury goods, and cologne and perfume. Among the brands he has partnered with are Adidas Originals, BB.Q Chicken, and Gong Cha, serving as a brand ambassador for each. His brand endorsement agreements with Adidas Originals and BB.Q Chicken began in March and June 2026, respectively, while his partnership with Gong Cha started earlier in June 2025. In total, Felix has endorsed six brands across six different categories. Other celebrities like Brent Faiyaz and Show Suzuki have also been associated with some of these brands.
6 Felix Endorsements Deals
Felix's endorsement deals have included collaborations with well-known brands such as Adidas Originals, BB.Q Chicken, and Gong Cha
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March, 2026Brand EndorsementsBrand Ambassador
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June, 2026Brand EndorsementsBrand Ambassador
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June, 2025Brand AmbassadorBrand Endorsements
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August, 2025Brand AmbassadorBrand Endorsements
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August, 2023Brand AmbassadorEvent AppearancesProduct CollaborationsCharitable EndorsementsBrand Endorsements
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August, 2025Sunshine PerfumeSouth KoreaBrand Endorsements
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Brand Categories Endorsed by Felix
Felix's endorsements span a diverse range of product types, including Accessories, Clothing Store, and Cologne and Perfume. This variety illustrates the wide spectrum of product categories Felix is associated with, highlighting their versatile brand affiliations.
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Felix Endorsement News
Stray Kids’ Felix Named New Global Icon And Ambassador For Adidas
Celebrity Name: Felix (Lee Yong-bok) Brand Name: Adidas Originals Deal Type: Global Icon & Ambassador Announced: March 14, 2026 (first campaign launches March 26, 2026) Impact: Strengthens Adidas’ position with Gen Z and K‑pop audiences, deepens Felix’s luxury‑meets‑street fashion profile,…
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Stray Kids’ Felix Partners With Gong Cha for Global Campaign
Celebrity Name: Felix (Stray Kids) Brand Name: Gong Cha Represented By: JYP Entertainment Deal Type: Global Brand Ambassador / Multi-Channel Campaign Announced: March 30, 2026 Impact: Significant boosts in brand awareness, online mentions, fan engagement, and global market push for…
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Stray Kids’ Felix Named Global Model for BBQ Select
Stray Kids' Felix has a new gig, and it's deliciously fitting. BBQ, the global K-chicken franchise under Genesis BBQ Group, announced on June 23, 2026 that Felix is its newest Global Model. The brand said Felix's polished image and international…
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Felix Endorsements FAQ
What brands has Felix endorsed?
Felix has endorsed 6 brands, including prominent names like Adidas Originals, BB.Q Chicken and Gong Cha. For a complete list, check out the endorsements section on Felix's profile.
What businesses has Felix invested in?
Some businesses endorsed by Felix might have also benefited from their financial investments. In some cases, Felix may have received equity in return for their endorsement or collaboration with the brand.
What product types has Felix endorsed?
Felix has endorsed
8 types of products. Some of the industries and product types that Felix has endorsed include Accessories, Clothing Store, Cologne and Perfume.
How does Felix choose brands to endorse?
Celebrities like Felix usually select brands that align with their personal values and interests, ensuring a genuine connection with the products and services they endorse or invest in.
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