- UK-based electronic artist SORLEY has signed with Analog Agency for North America live/touring representation, with agent Siobhan Lynch leading the deal.
- SORLEY continues his worldwide booking relationship with Cumac Bookings for all territories excluding North America, and retains LOCUS Group (LGRP) for music management.
- The North East England native has released music on The Martinez Brothers' Cuttin' Headz, Hot Since 82's Knee Deep In Sound, and DFTD, with support from Marco Carola, Jamie Jones, and Nicole Moudaber.
- SORLEY launched his own label and clothing brand SOUL93. His most recent EP, "Chains Off," dropped on SOUL93 in October 2025, followed by "Supreme" on GRADUATION in November 2025 and "Stop Acting" on Isekai Records in January 2026.
SORLEY, the North East England-born DJ and producer, has officially joined the roster of Analog Agency for North America live and touring representation. Agent Siobhan Lynch will handle the territory.
The signing marks a significant step in SORLEY’s push into the North American market as he builds international momentum.
Known for his signature basslines, synth hooks, and sharp sampling, SORLEY has landed cuts on some of underground house music’s most respected imprints: The Martinez Brothers’ Cuttin’ Headz, Hot Since 82’s Knee Deep In Sound, and DFTD, with heavyweight support from Marco Carola, Jamie Jones, Darius Syrossian, and Nicole Moudaber. He has performed at Hï Ibiza, Amnesia, and Eden.
His most recent output includes the “Chains Off” EP on his own SOUL93 imprint, followed by “Supreme” on GRADUATION, both released in late 2025, and “Stop Acting” on Isekai Records in early 2026.
Analog has been on a run with rising underground signings. The agency recently added 6-Sense for North American representation and brought Romanian artist Kidoo onto their worldwide roster. SORLEY’s signing continues that momentum.
He retains Cumac Bookings for worldwide booking outside North America and LOCUS Group (LGRP) for management.
Takeaways
This is a well-timed move. SORLEY has steadily built credibility in Europe and Ibiza over the past several years, placing records on elite labels, earning the trust of serious selectors, and launching SOUL93 as both a creative and commercial vehicle.
Partnering with Analog for North America gives him exactly the kind of specialist, territory-focused infrastructure needed to crack that market without disrupting the global booking structure he already has in place with Cumac.
Analog’s back-to-back signings of underground artists: 6-Sense, Kidoo, and now SORLEY. suggests a deliberate strategy: identify credible, label-backed underground acts with European heat and position them ahead of North American demand.
For SORLEY, this could mean his first serious run of U.S. and Canadian festival and club dates in 2026 and beyond.
Can SORLEY’s distinctly underground, groove-led sound break through in a North American market that often favors more high-energy or commercial electronic acts? Could SORLEY’s background as a promoter and event curator give him an instinct for North American markets that purely artist-focused acts often lack?
